The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
AdRoll breaks down marketing silos, giving you more visibility across your entire digital campaign footprint.
Research shows marketers often spend over an hour per day manually consolidating campaign data into a spreadsheet for analysis. With AdRoll, you can view and analyze paid search performance alongside your AdRoll display and connected social campaigns to see what’s working and inform smart budget changes.
Connect your Google Ads account to AdRoll in just a few clicks. Once integrated, we’ll run hourly imports of your paid search campaigns, ad groups, ads, keywords, and historical performance data from the last 12 months.
View your Google Search campaigns, ads, keywords, and related performance metrics from a single dashboard that’s customized to your preferred KPIs.
Analyze how your search campaigns are performing compared to your AdRoll display and connected social campaigns. Plus, export consolidated cross-channel data to a spreadsheet for sharing and further analysis.