Actionable tips, community conversations, and marketing inspiration.

Devin Sevilla

Product Manager

Mobile Attribution Use Cases

There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.

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How to Attribute App Installs to an Ad Campaign

Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.

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