Amplify full-funnel, multi-channel marketing with connected TV advertising.

Meet your best customers on their biggest screens.

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Capture attention. Deepen connections. Boost ROI.

Run AI-powered TV ads to achieve any goal

Get in front of expansive new audiences to build brand awareness, or deepen connections among existing audiences with CTV retargeting.Advanced targeting with Experian audiences reaches into the households of ideal prospects and those who have previously visited your website or interacted with your brand.

Accelerate the customer journey across channels

The average consumer requires 56 branded touchpoints before making a purchase. Coordinate connected TV with your display, native, video, and mobile campaigns to create seamless experiences that nudge users to conversion.

Measure the impact of CTV campaigns

View real-time analytics and performance insights from an easy-to-digest reporting dashboard. Our CTV identity graph maps personal devices to households, allowing you to attribute CTV ads to website or mobile app conversions. Understand how CTV contributes to brand awareness and perception with brand lift insights from Cint.

Why connected TV?

  • Non-skippable ads with a 95% video completion rate
  • Fastest-growing media channel — by 2026, adults will spend 20% of their daily media time on CTV1
  • Increased targeting, engagement, and measurement compared to linear TV

Why connected TV with AdRoll?

  • Access to 100+ premium publishers, including Paramount, HBO MAX, ESPN, the Roku Channel, Kayo, and more
  • Reach high-intent audiences from Experian, with 2,000+ segments to choose from across 200 million consumers.
  • AI-optimized bidding that secures the best placements for the lowest price
  • Integration with web and social campaigns on personal devices
  • Flexible packages (from self-serve to fully managed) and no upfront commitments

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Looking to add CTV to your agency’s services menu?

Discover TV advertising solutions that work for you and your clients.

Go to CTV for Agencies