Meet your best customers on their biggest screens with AdRoll connected TV ads.
Capabilities
Capture attention. Deepen connections. Boost ROI.
Amplify full-funnel marketing with CTV ads
Reach across 2,000+ syndicated audiences to broadly target CTV users and build brand awareness. Or, work the bottom of the funnel by retargeting previous website/app visitors and CRM contacts on their CTV device.
Accelerate the customer journey across channels
The average consumer requires 56 branded touchpoints before making a purchase. Reach new prospects with CTV and then use integrated display, native, video, mobile, and social ads to nudge them closer to conversion.
Measure the impact of connected TV
Monitor campaign KPIs and make smart optimizations with a customizable reporting dashboard. Want deeper insights into CTV’s brand-level impact? Run additional brand lift studies to understand how your campaigns are contributing to awareness and perception.
Features
Why connected TV?
- Non-skippable ads with a near-100% video completion rate
- Fastest-growing media channel — by 2026, adults will spend 20% of their daily media time on CTV1
- Increased targeting, engagement, and measurement compared to linear TV
1eMarketer
Why connected TV with AdRoll?
- Access to 100+ premium publishers, including Paramount, HBO MAX, ESPN, the Roku Channel, Kayo, and more
- Precise audience targeting options across 200 million CTV viewers
- AI-optimized bidding that secures the best placements for the lowest price
- Integration with web and social campaigns on personal devices
- Flexible packages (from self-serve to fully managed) and no upfront commitments
Looking to add CTV to your agency’s services menu?
Discover TV advertising solutions that work for you and your clients.
Insights