Audience segmentation platform to understand your audience more effectively than ever

AdRoll’s contacts and segmentation power hyper-personalized marketing across channels. Communicate better with your audience and drive more sales.

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AdRoll creates dynamic lists that grow revenue

Target your customers and prospects with ultimate precision

AdRoll allows you to track the behavior of identified contacts as well as the activity of anonymous contacts who you haven’t met yet. This means when a visitor signs up for your newsletter — if they’ve had previous interactions on your website — we’re able to preserve the relationship history so you can use it for targeting.

Launch cross-channel campaigns using your dynamic list

Keep your marketing strategy consistent across touchpoints. Reach your customers where they are — both on the web and in their inboxes.

Seamlessly integrate your list

AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.

Harness the power of your Shopify integration

Leveraging your Shopify data, AdRoll shows how shoppers engage with your store and identifies top spenders and cart abandoners. With our Shopify integration, event-level insight has never been more comprehensive.

What makes us different?

Only AdRoll provides reach across multiple platforms for both identified and anonymous contacts. Using our audience and segmentation tools, you can launch campaigns directly from the AdRoll platform — no manual logins or exporting required.

Lyndal Eason
Lyndal Eason Marketing Manager
at Dinkleboo
“We have been running Contextual targeting for many months. It allows us to appear on more premium placements targeting categories linked to Family and Parenting which ensures that we are bringing on new users of the right audience. This year in Australia, we have had a bounce rate that is 10% lower via audiences from contextual targeting vs. other strategies. It allows us to stay contextually relevant.”
AdRoll is a leader in Retargeting on G2 AdRoll is a leader in Email Marketing on G2 AdRoll is a leader in Small-Business Retargeting on G2 AdRoll is a leader in Mid-Market Display Advertising on G2 AdRoll is a leader in Enterprise Mobile Advertising on G2