AdRoll Pricing

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Pay-as-you-go for display and native ads, but social channels and monthly ad credits will not be available.

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Marketing & Ads+

One platform to manage your display, native, and social ad campaigns, plus monthly

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

ad credits
and unlimited email.
Starting at $ 36 /month includes up to 50% back in

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

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Advanced Package

Our best deal! Get the full AdRoll platform, hundreds or even thousands in free ad credits, guaranteed services, and early product access; when you commit for a year.

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Ads

Marketing & Ads+

Advanced Package

Compare Plans

Ads

Marketing & Ads+

Advanced Package

Display Advertising

Retargeting Campaigns

Remarket to people who have previously interacted with your brand, product or service. Convert and grow customers loyalty and increase life-time value.

Brand Awareness Campaigns

Generate awareness and grow quality traffic to your site, app or store. Refill your marketing funnel by reaching across the web to insert your brand/product/service into the consideration set of people who are entering, or are in a buy cycle.

Display Ads

Capture attention by prominently displaying an image (along with a headline, text and call-to-action). HTML5 ads stand-out by introducing movement and sound into engaging ads that utilize a combination of animations, videos, imagery and/or audio.

Video Ads

Leverage video ad placements across the open-web to convey a lot of information in a short amount of time.

Native Ads

Where display ads are designed to stand-out, native ads offer a softer selling approach with a look and feel that blends into the editorial content on a site or app.

Dynamic Ads

Reflecting an individual’s personalized journey, dynamic ads incorporate images of previously viewed products, top products, or recommended products.

Integrations

Facebook Advertising

Connect your Facebook advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. View all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Instagram Advertising

Connect your Instagram advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Pinterest Advertising

Connect your Pinterest advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

TikTok Advertising

Connect your TikTok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.

Google Ads

View and analyze your Google Ads campaigns alongside your AdRoll ads, marketing automations and campaigns imported from your integrated platforms. A single dashboard that spans across your digital channels.

Klaviyo Audiences

Leverage the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists & segments to boost your ROAS by personalizing your campaigns and keep your audiences automatically up to date.

Campaign Reporting

Ad Campaign Reporting

Select the conversion segments you'd like to analyze, your preferred attribution model, and the date range you'd like to view. AdRoll then breaks down your data across channels and by each individual campaign.

New Visitor Insights

Optimize across channels based on buyer behavior and learn how customers see you and your products.

Scheduled/Exportable Reporting

Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.

Recipe & Email Reporting

Track campaign performance across audiences and attribute success to the right channels and tactics, across all your cross-channel campaigns.

Google Paid Search Reporting

View and measure your Google Ads paid search campaigns alongside your AdRoll display and connected social media ad campaigns.

Audience & Segmentation

Unified Contacts (Anonymous and Identified)

AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.

Advanced List Building

Using the list builder functionality, you can create defined segments based on your contacts’ attributes and behaviors using multiple criteria, from products and pages viewed to emails they have opened.

Monthly Recurring Ad Credits!

A credit to your account, every single month, to spend on web ads

AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.

Automation Builder

Strategic Cross-Channel Recipes

Choose from best-practice, templated strategies that help you achieve your goals.

Seamless Cross-Channel
(Email, Display Ads, Social Ads) Campaign Management

Manage your campaigns across display ads, social ads, and email – all from one place– to save thousands in time management and ESP costs.

Configurable Campaign Reporting

Analyze campaign, channel and asset performance in one place to get a fast and effective view of what’s working and what’s not to inform quick, smart changes.

Strategic Cross-Channel Recipes

Brand Awareness

Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers lookalike and contextual campaigns to help drive new visitors to your website.

Automated Email Campaigns

AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.

Retargeting

When a visitor bounces from your website, AdRoll triggers automated emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.

Abandoned Cart Recovery

When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product. Pairing ads and email together gives shoppers the gentle nudge they need to finish checking out.

Post-purchase Thank You

Hit shoppers with “thank you,” cross-sell, up-sell, or product review messaging directly after they purchase to build loyalty and encourage them to buy again.

Win-back

Re-engage existing customers who haven’t interacted with your brand in an extended period of time with targeted messaging that brings them back to your website.

Unlimited Email Marketing

Unlimited Email Sends!

Seriously… unlimited email sends!

Automated Email Campaigns

AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.

Scheduled Emails/Newsletters

Send scheduled, one-time emails (sometimes called broadcasts) that aren’t part of triggered email sequences for newsletters, promotions, announcements, and more!

Measurement & Attribution

Attributed Conversions

Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.

Revenue Tracking

Create custom conversion variables to specify the revenue attributed to your tracked conversions or a sale.

Cross-Channel Attribution Insights

The AdRoll Cross-Channel Performance Dashboard provides data you need to optimize your campaign — including frequency, spend, benchmarks, and smart segments — all in one place. We also show you the percentage change, positive or negative, for each metric and provide tangible insights on where to shift your budget.

Pathway Analysis

Combine UTM-tagged marketing activities with your AdRoll campaigns to capture all the different touch points on your customer's path to purchase.

Tracked Conversions

Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.

Support

Customer Support

Access a plethora of video and written resources such as how-to’s, blogs, and help center articles, along with live agent support accessible by email and phone.

Services

Creative Services

Make the AdRoll team of creative experts an extension of your own: receive consultations with design experts, consistent ad creative refreshes, and bespoke production of specialty ads.

Guaranteed Onboarding Services

After selecting Advanced Package, receive a white glove experience from your Dedicated Onboarding Specialist for hands-on help with to complete your technical implementation.

Dedicated Account Management

Gain unfettered access to a dedicated point of contact for all your needs, including support for strategic analysis, insights, and recommendations.

Quarterly Business Reviews

Check in with your dedicated AdRoll account team each quarter to discuss updates, strategize, and deep dive into performance metrics for ad types, audience, devices, and more.

Advanced Optimization Services

Work with our team to fine-tune your campaigns with insights and analytics support including frequency and reach analysis, user engagement, along with quarterly performance deep dives around strategy, ad types, audience, devices, etc.

  • Account Management
    • One point of contact for all your needs, including onboarding support, industry insights, and Quarterly Business Reviews
  • Advanced Optimization
    • Monthly or quarterly account deep-dives with an advanced optimization expert, plus access to advanced data and reporting*
  • Creative Services
    • Ad set volumes to support many clients, plus consistent ad creative refreshes
    • Consultations with ad design experts*
    • Bespoke production of specialty ads: dynamic, HTML5 and in-banner video ads
  • Partner Opportunities
    • Co-marketing opportunities such as webinars, case studies, and advisory boards.
    • Join our agency directory and become discoverable by brands that work directly with AdRoll

*eligibility varies by managed service level

Ready to get started?

Contact our agency sales team to customize a plan that’s right for you.

“Since last year, our revenue has increased 191%, our attributed conversions 177%, and our engagement 33% [with AdRoll]. We’re reaching and converting customers higher in the funnel.”

FAQs

Monthly Unique Visitors (MUV) refers to the number of distinct individuals who go to a website during a given month. It's a very commonly used measure of website traffic, and its what AdRoll uses to help formulate the pricing of the Marketing & Ads Plus package. For more information, please visit our MUV Guide.

The two easiest places to find your website’s MUV are Google Analytics and your ecommerce platform. We provide quick and easy step-by-step instructions to retrieve your MUV from Google Analytics and Shopify. If you don’t have either, contact customer support for more options.

AdRoll uses “ad credits” as a means of distributing funds that customers can use on advertising inside the AdRoll platform. An ad credit is quite literally us crediting your account with funds to use on ads. For more information, please visit our Ad Credits Guide.

Different ad credits can be used in slightly different ways. Please visit our Ad Credits Guide to see full details.

The subscription price of the Marketing & Ads Plus package is for the marketing and advertising platform access. It does include monthly ad credits that can go toward your ad spend, but any ad spend above and beyond available ad credit would be billed separately.

Glad you’re here! A lot of agencies use and love AdRoll. We actually have a dedicated team to help agencies work with AdRoll. Please visit our agency partnerships page to request a meeting.