The trusted programmatic ads partner for marketing and advertising agencies.

AdRoll is a full-funnel, AI-powered demand-side-platform that helps agencies plan, launch, and optimize multi-channel campaigns—from awareness to conversion—all in one place.

Here’s how AdRoll delivers value to agencies:

• Reach ideal customers, then nurture through conversion

  AdRoll’s proprietary AI generates awareness with people who look like your clients’ current customers, engage with similar content, and share behavioral and demographic traits. Then, it nurtures them to conversion by retargeting users from your CRM, website, or app.

• Orchestrate multi-channel touchpoints across devices

  Consumers divide their attention across phones, laptops, and shared devices like TVs. AdRoll runs coordinated campaigns across display, native, video, mobile, social, and Connected TV to deliver coherent messaging and creative throughout the customer journey.

• Deep-data AI models, superior performance optimization

  Built on over a decade of machine learning refinement and a foundation of retargeting expertise dating back to 2009, AdRoll’s models process trillions of data points to help you win the right impression, for the right person, at the right time—and price.

• Analyze and attribute ROI to paid media and beyond

  AdRoll’s transparent reporting shows exactly how results were achieved. With cross-channel attribution and fraud protection, agencies can identify which channels and campaigns drive the most conversions and revenue.

• Protect your advertising investment in an evolving privacy landscape

  AdRoll helps agencies safeguard spend with advanced fraud-blocking tools and a platform designed for a privacy-forward future.

With AdRoll, agencies can simplify campaign execution, scale client results, and drive performance across digital channels—all from one platform.

AdRoll is built to make agency life easier—without sacrificing performance.

Here’s how we stack up against other platforms:

• One platform for the entire funnel

  Run display, native, video, mobile, and Connected TV ads from a single, unified platform. AdRoll helps agencies launch and manage full-funnel, multi-channel campaigns with cohesive messaging across every key touchpoint.

• Smarter, more customizable retargeting

  Unlike other platforms that limit visibility, AdRoll gives you full control over segmentation, bidding, and frequency capping—so you can tailor strategies that perform for every client.

• Transparent, flexible, and built to scale

  No long-term contracts, no hidden fees, and no minimums for self-serve. Our reporting tools give you a full view of performance across channels—making it easier to prove ROI and optimize spend.

• Built for agencies

  Manage multiple client accounts in one dashboard. Automate reporting. Simplify campaign workflows. AdRoll was designed to help agency teams scale without added complexity.

With AdRoll, agencies can orchestrate full-funnel campaigns across all the channels that matter—coordinated from a single platform.

• Connected TV (CTV) – Reach engaged audiences on premium streaming services.
• Display – Run high-performing banner and dynamic ads across the web.
• Video – Deliver attention-grabbing video ads across top sites and networks.
• Mobile - Target native mobile apps with ads
• Native – Blend seamlessly into premium content to drive engagement.
• Social – Launch and optimize ads on platforms like Facebook, Instagram, TikTok, and Pinterest.

AdRoll’s AI is built to drive stronger results with less manual work—helping agencies scale smarter across every channel.

Here’s how it works:

• BidIQ™: Real-time optimization engine: Our proprietary AI processes over 4 trillion data points and leverages 100+ intent signals to bid the right amount, for the right person, at the right time—so you win more impressions at the lowest cost.
• Continuous learning from 100K+ advertisers: AdRoll’s models are trained on insights from 1.3 million campaigns across 25+ industries—giving you performance benchmarks and optimizations you can trust.
• Superior targeting with deep-data modeling: Our platform draws from 200+ data sources to power demographic, interest, and behavior targeting across 250 million US consumers.
• Built for performance at scale: With over a decade of machine learning refinement and a foundation in programmatic retargeting, AdRoll’s AI is engineered to maximize outcomes across display, social, video, mobile, and CTV—without the need for constant manual adjustments.

AdRoll seamlessly connects with a wide array of marketing and e-commerce platforms, enabling agencies to streamline workflows and enhance campaign performance—all within a single interface.

Key integration categories include:

• E-commerce Platforms: Shopify, Shopify Plus, WooCommerce, BigCommerce, PrestaShop, Yahoo!, Volusion, 3dcart, Miva Merchant, ASPDotNetStorefront, CoreCommerce + more!
• CRM Tools: HubSpot, Salesforce, Mailchimp, Zapier, Marketo
• Advertising Channels: Meta (Facebook and Instagram), TikTok, Pinterest, Google Ads, Amazon Ads, Snapchat, Microsoft Ads, LinkedIn Ads, X Ads
• Analytics and Reporting Tools: Google Analytics, Google Tag Manager, Twilo Segment, FastSpring, panoply, Instapage, AgencyAnalytics, + more
• Marketing Automation and Email Platforms: Klaviyo, Mailchimp, ActiveCampaign, Constant Contact, Campaign Monitor, Privy

For a comprehensive list and to explore all integrations, visit our AdRoll Partner Integrations.

AdRoll’s Cross-Channel Attribution helps agencies see the full picture—so you can prove what’s working, optimize spend, and drive better results for your clients.

Here’s what it offers:

• Holistic insights across the funnel

  View attributed and assisted conversions across display, video, native, social, mobile, and CTV—all in one place. Toggle attribution models to better understand how each touchpoint contributes to performance.

• Visualized customer journeys

  See how different channels work together to drive conversions with Pathways Reports. Understand sequencing, touchpoint combinations, time between actions, and highest-value paths.

• Data imports from your full stack

  Centralize performance data from ad platforms (Meta, TikTok, Pinterest, Amazon, etc.), email/SMS tools (like Klaviyo and Mailchimp), and analytics sources like Google Analytics 4, Shopify, and Salesforce—without manual exports.

• Smarter budget allocation

  Identify which channels and campaign combinations generate the most conversions and revenue—then allocate spend accordingly to maximize ROI.

AdRoll gives agencies access to premium, brand-safe inventory across the open web, social platforms, mobile apps, and Connected TV—maximizing reach without the limits of walled gardens.

Here’s how we make that happen:

• Premium, high-quality inventory

  Your ads appear on top websites, video networks, mobile apps, and streaming services through direct partnerships and major ad exchanges.

• Brand-safe and fraud-protected

  We use real-time fraud filtering and a global protection database (2B+ websites, 2.5B mobile IDs, 300M CTV IDs) to keep your ads off low-quality or made-for-advertising sites.

• Targeted and in your control

  Use geo, contextual, content category, and device-level targeting to ensure your ads reach the right audience, in the right environment.

AdRoll is actively building for a privacy-forward future—ensuring your agency can continue to drive performance, even as third-party cookies disappear.

Here’s how:

• Built for a cookieless web

  Over 90% of browser traffic will soon be third-party cookie-free. AdRoll is investing in cookieless contextual targeting and modern bidder technology to keep performance high and privacy protected.

• Advanced identity solutions

  AdRoll supports both probabilistic and deterministic identity solutions and integrates with frameworks like LiveRamp’s Ramp ID and 33Across’s Lexicon ID for scalable, privacy-safe targeting.

• Industry-first innovation

  AdRoll was the first platform to activate third-party audiences in Google’s Protected Audience API (PAAPI)—and we’re an active member of the IAB Privacy Taskforce, helping shape what’s next.

• First-party data & CRM activation

  Build high-performing, privacy-compliant audiences using your clients’ CRM data, site visitors, and other first-party signals.

• Cross-channel attribution without cookies

  Even as cookies go away, AdRoll’s attribution reporting helps you track ROI across display, social, video, mobile, native, and CTV—without relying on third-party tracking.

AdRoll offers flexible pricing designed to support agencies at every stage of growth. For agencies that prefer to run things themselves, our self-serve option comes with no platform fees, no minimums, and the freedom to launch campaigns anytime on a pay-as-you-go basis. It’s a great fit for teams managing smaller budgets or testing new client strategies.

For agencies managing larger client portfolios or looking for a more hands-on partnership, our tiered support starts at just $5,000 media spend per month. At $5,000/month, you'll receive a dedicated account manager for onboarding all of your clients and tiered support to match your needs. Higher tiers unlock more hands-on support, including bi-weekly or weekly strategy calls, quarterly business reviews, and in-depth campaign optimizations.

We know every agency is unique, with different goals, structures, and client needs. That’s why we offer flexible pricing models tailored to fit how you work. Agencies enrolled in our Agency Package can also earn 14–20% in rebates on committed ad spend—helping you reinvest in growth. If you have specific questions about custom pricing or which model is right for you, our agency team is here to help.

AdRoll is built to deliver big results—without big price tags. Unlike many traditional DSPs that charge steep tech fees or require $25K+ monthly minimums, AdRoll offers transparent, cost-effective pricing designed to make every client dollar work harder.

For self-serve accounts, there are no setup fees or platform costs—you only pay for the ads you run. That means more of your client’s budget goes directly toward performance, not overhead. Managed services start at $5,000 USD/month and include everything from a dedicated account manager and free creative services to quarterly business reviews, bonus ad credits, and exclusive rebates. Agencies can earn back 14–20% of committed spend, creating real savings to reinvest.

What really sets AdRoll apart is that powerful optimization isn’t an add-on. Our proprietary BidIQ™ AI—built on 12+ years of machine learning—is included with every campaign, helping you win smarter bids and boost ROI without paying extra for optimization tools. Whether you need full control or expert support, AdRoll gives you more value with every impression.

Google Ads is powerful for search and YouTube—but when it comes to display, retargeting, and cross-channel performance, it leaves critical gaps. AdRoll fills those gaps with more reach, more control, and more transparency—so your clients’ budgets go further.

Here’s how AdRoll complements or outperforms Google Ads for agency teams:

Agencies use AdRoll to extend beyond Google’s ecosystem, reaching premium inventory across the open web, top video platforms, mobile apps, and Connected TV. While Google Display Network limits access to Google-approved placements, AdRoll gives you direct access to high-quality supply through trusted exchange partners—ensuring brand-safe, fraud-protected inventory with broader reach.

When it comes to retargeting, AdRoll offers full control over audience segmentation, frequency capping, and bidding strategies—unlike Performance Max, which automates campaigns in a black box with limited visibility. AdRoll’s transparent reporting shows exactly where your ads appear and how they perform, helping agencies fine-tune campaigns, optimize spend, and prove value to clients.

Need to track performance across more than just Google? AdRoll’s cross-channel attribution lets you measure how display, social, video, mobile, and CTV are working together—not just clicks within Google Ads. And with no hidden fees or inflated optimization costs, every dollar goes toward results—not overhead.

Whether you use AdRoll alongside Google or as a smarter replacement for display and retargeting, it gives your agency more visibility, more flexibility, and more confidence in your results.