• Why AdRoll
    • About Us
    • Connected Ecosystem
    • Artificial Intelligence
    • Privacy & Consent
  • Products

    AdRoll

    Run full-funnel, multi-channel advertising campaigns Learn more

    AdRoll ABM

    Generate and close B2B pipeline with account-based marketing Learn more

    Solutions

    • Advertising
    • ABM
    • Social Media
    • Ecommerce
    • Cross-Channel Attribution

    Channels

    • Display
    • Mobile
    • Native
    • Social
    • Connected TV
    • Video

    Capabilities

    • Brand Awareness Campaigns
    • Retargeting Campaigns
    • GTM Orchestration
    • Buyer Insights
    • Media
    • Analytics & Reporting
    • Audiences
    • AI Assistant
  • Industries
    • Retail
    • B2B
    • Hospitality
    • Finance
    • D2C
    • Nonprofit
    • Agencies
  • Pricing
    • Pricing & Packaging
    • Managed Services
    • Self-Service
  • Resources

    Marketing Resources

    • Resource Library
    • Digital Advertising Knowledge Center
    • State of Digital Advertising Report
    • Blog
    • Events
    • Third-party Cookie Guide

    Free Tools

    • ROAS Calculator
    • UTM Link Builder
    • Discount Profit Margin Calculator

    Customer Support

    • Getting Started
    • Help Center
Log in Get Started

We’re building a better
digital ad experience for all.

In today’s crowded digital landscape, advertising has become all too easy to ignore. In fact, 66% of consumers say most companies treat them as just a number.1 Meanwhile, marketers face an uphill battle to capture dwindling attention, with only 35% believing their customers receive a truly personalized experience.2

Get Started

It’s easy to run ads; it’s hard to make them meaningful.

At AdRoll, we believe every ad should make consumers feel seen, not watched. By leveraging data-driven insights and advanced machine learning, we’re proving that privacy and personalization can work hand-in-hand. And with built-in consent management solutions, we help brands not only meet global privacy regulations but also give consumers the peace of mind that their data is respected every step of the way.

Join us in shaping a future where quality, not quantity, powers unmatched results for businesses and the customers they serve.

What we stand for

From rethinking how data is used to shaping industry-wide solutions,
we’re committed to advertising innovation with integrity.

Providing actionable strategies

While some are waiting for solutions, we’re creating them. AdRoll is actively contributing to industry groups like W3C and IAB, helping to shape the standards, policies, and technologies that will define the next era of digital advertising.

Powering privacy with AI

The technology driving today’s third-party cookie-based advertising won’t cut it in a privacy-first future. AdRoll has reengineered its AI bidding engine to thrive in a cookieless world, validated through real-world testing in Google’s Privacy Sandbox (PAAPI and ARA).

Playing well with others

New privacy laws and policies have led to data fragmentation, and some adtech companies have responded by creating even more IDs. Instead, we’re partnering with multiple addressability solutions, like LiveRamp’s Ramp ID and 33Across’s Lexicon ID, to ensure seamless interoperability.

Delivering future-proof solutions

Marketers shouldn’t have to choose between performance and privacy. That’s why we’re investing in cookieless solutions like CTV and advanced contextual targeting while also working with partners like Audigent and Experian to enrich targeting with first- and third-party data. Just as campaign optimization is key today, testing and adapting will be even more essential in the future.

Capabilities

Check all the privacy boxes with the AdRoll cookie consent banner

Martech Breakthrough Awards Winner 2025

IAB compliance

Our cookie consent banner is a TCFv2.0 approved Consent Management Platform. IAB EU TCFv2.0 framework is considered to be an industry standard that sets the best practice of collection, storage, and processing of consumer consent.

Fair choice

Provide a prominent notice to site visitors that gives them a clear option to allow or decline cookies.

Customer choice

Give customers the power to permit specific uses of their data.

Integrate with Google Tag Manager

Connect your cookie consent banner to Google Tag Manager (GTM) to easily manage consent for all tags on your website.

Fast deployment

No need for additional integration. The AdRoll pixel will power both consent management and media seamlessly.

  • Live on over 39K domains
  • Support for English, German, French, Spanish, Italian, and Dutch websites
  • Proven results with a median consent rate over 90%

1. Salesforce’s Connected Consumer Report

2. Hubspot 2024 State of Marketing Report

Protect your brand, empower your customers.

Get Started Get in Touch

  • AdRoll logo.
    • Facebook logo
    • LinkedIn logo
    • Instagram logo
    • YouTube logo
    • AdRoll logo
    • Network Advertising Initiative
    • Trustworthy Accountability Group
  • Why AdRoll?

    • About AdRoll
    • Connected Ecosystem
    • Artificial Intelligence
    • Privacy & Consent

    Company

    • News
    • Careers
    • NextRoll Engineering
  • Products

    • AdRoll Overview
    • AdRoll ABM

    Solutions

    • Advertising
    • ABM
    • Social Media
    • Ecommerce
    • Cross-Channel Attribution

    Channels

    • Display
    • Mobile
    • Native
    • Social
    • Connected TV
    • Video

    Capabilities

    • Brand Awareness Campaigns
    • Retargeting Campaigns
    • GTM Orchestration
    • Buyer Insights
    • Media
    • Analytics & Reporting
    • Audiences
    • AI Assistant
  • Industries

    • Retail
    • B2B
    • Hospitality
    • Finance
    • D2C
    • Nonprofit
    • Agencies
  • Pricing

    • Pricing & Packaging
    • Managed Services
    • Self-Service
  • Resources

    • Resource Library
    • Digital Advertising Knowledge Center
    • State of Digital Advertising Report
    • Blog
    • Events
    • Third-Party Cookies
    • Digital Advertising Newsletter

    Free Tools

    • ROAS Calculator
    • UTM Link Builder
    • Discount Profit Margin Calculator

    Customer Support

    • Getting Started
    • Help Center

NextRoll logo.
NextRoll is an equal opportunity employer.

© 2006-2025, NextRoll, Inc. All rights reserved. AdRoll is a NextRoll brand. To learn more please visit nextroll.com.

  • Careers
  • Trust Center
  • Terms of Service
  • Website Terms of Use
  • Privacy Notice
  • Infringement Policy
  • Opt Out
  • CCPA Notice at Collection
  • Your Privacy Choices Your Privacy Choices