We’re building a better
digital ad experience for all.
In today’s crowded digital landscape, advertising has become all too easy to ignore. In fact, 66% of consumers say most companies treat them as just a number.1 Meanwhile, marketers face an uphill battle to capture dwindling attention, with only 35% believing their customers receive a truly personalized experience.2
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It’s easy to run ads; it’s hard to make them meaningful.
At AdRoll, we believe every ad should make consumers feel seen, not watched. By leveraging data-driven insights and advanced machine learning, we’re proving that privacy and personalization can work hand-in-hand. And with built-in consent management solutions, we help brands not only meet global privacy regulations but also give consumers the peace of mind that their data is respected every step of the way.
Join us in shaping a future where quality, not quantity, powers unmatched results for businesses and the customers they serve.
What we stand for
From rethinking how data is used to shaping industry-wide solutions,
we’re committed to advertising innovation with integrity.
Providing actionable strategies
While some are waiting for solutions, we’re creating them. AdRoll is actively contributing to industry groups like W3C and IAB, helping to shape the standards, policies, and technologies that will define the next era of digital advertising.
Powering privacy with AI
The technology driving today’s third-party cookie-based advertising won’t cut it in a privacy-first future. AdRoll has reengineered its AI bidding engine to thrive in a cookieless world, validated through real-world testing in Google’s Privacy Sandbox (PAAPI and ARA).
Playing well with others
New privacy laws and policies have led to data fragmentation, and some adtech companies have responded by creating even more IDs. Instead, we’re partnering with multiple addressability solutions, like LiveRamp’s Ramp ID and 33Across’s Lexicon ID, to ensure seamless interoperability.
Delivering future-proof solutions
Marketers shouldn’t have to choose between performance and privacy. That’s why we’re investing in cookieless solutions like CTV and advanced contextual targeting while also working with partners like Audigent and Experian to enrich targeting with first- and third-party data. Just as campaign optimization is key today, testing and adapting will be even more essential in the future.
Capabilities
Check all the privacy boxes with the AdRoll cookie consent banner

IAB compliance
Our cookie consent banner is a TCFv2.0 approved Consent Management Platform. IAB EU TCFv2.0 framework is considered to be an industry standard that sets the best practice of collection, storage, and processing of consumer consent.
Fair choice
Provide a prominent notice to site visitors that gives them a clear option to allow or decline cookies.
Customer choice
Give customers the power to permit specific uses of their data.
Integrate with Google Tag Manager
Connect your cookie consent banner to Google Tag Manager (GTM) to easily manage consent for all tags on your website.
Fast deployment
No need for additional integration. The AdRoll pixel will power both consent management and media seamlessly.
1. Salesforce’s Connected Consumer Report
2. Hubspot 2024 State of Marketing Report