Which KPIs to Use to Track User Acquisition Success
User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
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What is Digital Advertising? Types, Benefits, & Budgeting
Knowing the different types of digital ads is the crucial first step in deciding which type of ad is right for you and is the secret to maximizing the impact of your brandās marketing initiatives. Click here to learn about all the types, benefits, plus budget information!
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What is Media Mix Modeling & How Does it Differ From Other Techniques?
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Conversion Tracking: A Beginner's Guide
Discover everything you need to know about conversion tracking on your website, including how to clearly define your conversions, set goals, and more.
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Unrolling: Spirit Halloween
In this edition of Unrolling, weāre reviewing Spirit Halloween. Hereās how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.
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Digital Marketing Strategy: Examples and How to Get Started
Having a carefully crafted digital marketing strategy is crucial for all businesses, no matter the size. Learn about how to craft your strategy by following these steps.
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How TikTokās Shopping Ads Can Help You Win This Holiday Season
TikTokās Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.
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5 Spooktacular Halloween Campaigns to Draw Inspiration From
While it can be tempting to dedicate all your attention to Black Friday, thereās no reason you canāt launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.
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Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaignās true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
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How to Use Retargeting to Increase Loyalty During the Holidays Webinar Recap
For most brands, the holidays are the happiest time of the year, offering opportunities to boost sales and turn new customers into lifelong buyers. But how do you stand out and keep customers coming back during the most important time of the year and beyond?
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