3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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Sales Holidays for Small Businesses
Black Friday and Cyber Monday are the star holidays of the season, but they’re not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
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Building an Effective Email Marketing Strategy: From Lead Magnet to Conversion Funnel
Email marketing remains among the most powerful tools for a business seeking robust growth. But success in email marketing doesn't happen overnight. Click here to get the step by step when it comes to building and email funnel.
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What is TikTok Shop and How to Use It
TikTok has recently integrated an ecommerce platform within the platform, making it easy for users to view and buy products from their favorite brands or creators without closing the app. Find out how to use TikTok shop for yourself here.
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AdRoll BidIQ: Machine Learning for Better Marketing
Machine learning and AI are having a moment, but AdRoll has been leveraging this tech for years. Find out how our proprietary machine learning engine, BidIQ, helps you optimize your campaigns.
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How to Use Instagram Story Ads for the Holidays
Instagram Stories engage millions of users every day. Are you using them to their full potential? Click here to find out how you can use this ad type to boost holiday campaign engagement.
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4 Great Holiday Campaigns to Inspire Yours
Whether your brand is sentimental, sarcastic, or something in between, there’s a way to make your holiday campaigns stand out this season. Click here to see 4 inspiring examples.
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AdRoll + Klaviyo: Boost Conversions with Personalized Ads
Enhance your marketing strategy with personalization at its core. We've partnered with Klaviyo to bring you an integration that helps you elevate engagement and conversions through consistent, personalized marketing experiences.
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Holiday Email Marketing Tips and Best Practices
Drive great results this holiday season with these holiday email marketing tips to help you plan and launch a successful campaign.
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Getting Started With Multivariate Testing in Marketing
Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.
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