We brought together our team of AdRoll experts, who work with hundreds of advertising clients across industries. Here’s how they recommend you handle the holidays, whether you’re in B2B SaaS or B2C retail.
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B2B companies, don't turn the lights off for holiday marketing. Our guide teaches you why you need to stay online during the holidays, and what you can do for end of year ad campaigns to prep for Q1.
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Should you adjust budget for lower customer spend in 2025? This guide helps advertisers navigate the 2025 holiday season with the latest insights on consumer spending, AI, ad channels, and more.
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With the macroeconomic conditions surrounding 2025, how should you distribute ad spend? Our guide gives you an overview of holiday CPM and strategies to improve your holiday ad ROI.
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For AdRoll, G2’s Fall 2025 digital advertising platform recognition is about more than badges — it’s about celebrating the customer outcomes we help drive, and the balanced feedback that keeps us improving to solve our customers’ real advertising problems.
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You can now enjoy RollWorks and AdRoll in the same platform. Get ready for a connected advertising ecosystem with all the features you love and new ones to explore!
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We're giving you 13 examples of programmatic ads to inspire your future campaigns and learn from some of the advertising experts in the business. Take a look at what programmatic advertising can do!
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What is contextual targeting? Learn when to use category and keyword contextual targeting for advertising campaigns that reach the right audiences, even in the privacy-forward future.
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This guide explores the distinction between effective and disingenuous AI ad campaigns. What are the risks? What does a better approach look like? And how can you use AI as an assistant, not a replacement, to deliver campaigns your audience will actually appreciate?
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We're summer 2025 G2 leaders! Come see why advertisers in mid-market, APAC, EMEA, and other regions and industries love us. AdRoll is the grid leader across multiple G2 advertising categories.
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