Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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Marketing Analytics
Not sure what success in marketing looks like? We've got resources for measuring, reporting, and tracking the success of your campaigns and marketing efforts.
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Advertising Impressions & How to Track Them: A Guide
Ad impressions can be one of the most confusing digital marketing metrics to understand and track. Here's a guide to help you track impressions.
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Retargeting and Brand Awareness Ads: FAQs
The world of ads changes fast. Whether you've just hit go on your first campaign or you've got years of experience, these questions are always at top of mind. Get our expert's answers here.
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3 First-Party Data Stats You Need to Know in 2022
First-party data is the name of the game when it comes to targeted ads in 2022 — here are three stats to prove it (+ what you need to do now).
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5 Tips for Reviewing Your TikTok Ad Performance
The party doesn’t stop once your ad goes live on TikTok — to achieve the results of your dreams, keep these five tips in mind when reviewing your TikTok ad performance.
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6 Secrets to Measuring Your Pinterest Ad Performance
If you don’t measure your Pinterest ad performance, how do you know when and where to make improvements? Here are 6 secrets to optimize your Pinterest ad campaigns.
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5 Steps to Building a First-Party Data Strategy
First-party data has never been more important. If you’re unsure how to get started with building a strategy, this guide has you covered.
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5 Effective Attribution and Reporting Strategies
Figuring out your attribution and reporting shouldn’t be an afterthought. Use these 5 strategies to get started!
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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What Is Repeat Purchase Rate?
Getting customers to come back and make repeat purchases is a huge marketing challenge. But if accomplished, it can make the difference between a successful business and one that treads water.
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