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Capabilities

Elevate your entire B2B strategy with sophisticated ABM

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*Formerly RollWorks

Launch personalized campaigns across channels

Precisely target top accounts and contacts with relevant ads across display, native, video, mobile, social media, and connected TV.

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Curate and build dynamic audiences

Combine first-party CRM and MAP data with proprietary AdRoll ABM intent signals to build targetable audience segments that adapt in real time.

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Act on opportunities as soon as they happen

Get an in-depth view into in-market accounts and receive next-step recommendations the moment they show buying intent.

Unify your data — and your teams

Integrate with 80+ leading marketing platforms to make account handoffs simple and ensure your marketing and sales teams are always on the same page.

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Drive ROI and prove your results

Measure and showcase success with deep analytics that cover customer journey progression, engagement, revenue impact, advertising KPIs, and more.

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Expand your capacity and work ultra-efficiently

Offload the most difficult parts of ABM to powerful AI and work directly with our expert human teams to ensure you’re getting the most out of the platform.

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Looking for strictly B2B programmatic advertising?

Run full-funnel campaigns and boost ROAS without signing a contract.

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We partner with leading B2B players

  • Bombora
  • Experian
  • Marketo
  • Salesforce
  • Hubspot
  • G2 Crowd
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Closed-won starts with AdRoll

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