Turn browsing into bookings with AdRoll.

Capabilities

Your destination for advanced programmatic advertising

Precise audience segmentation

Segment website visitors by actions or attributes (destination, accommodation type, luxury, etc.) and target them with relevant ads across millions of websites, mobile apps, and streaming platforms.

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Lookalike targeting

Find new travelers who look and act like your current customers. AI-powered lookalike targeting reaches users who visit the same websites, have similar online habits, and live in the same geographies as your existing customer base.

Contextual targeting

Showcase your brand alongside the content your ideal audiences are already viewing. Contextual targeting analyzes webpage and app subject matter and serves your ads in the places they’re most relevant.

Third-party audience targeting

Plug in what you already know about your target audience — income level, interests, education, etc. — and we’ll find new travelers with those same characteristics.

Bottom-of-funnel retargeting

Re-engage previous site visitors who are actively planning travel by uploading your CRM lists or first-party data. Retargeting campaigns drive further consideration and bring high-opportunity contacts back to your site to book.