Make better budgeting decisions with cross-channel attribution
Unlock the attribution data you need to inform optimal budget allocation — so you can get the most out of every marketing dollar.
Un-silo your marketing metrics
Save time and frustration by centralizing performance data from across your marketing stack. View campaign metrics from your ads, email, and SMS platforms alongside northstar revenue and conversion metrics from your ecommerce store, CRM, or Google Analytics.
Get the full performance picture
Our pixel-based attribution provides a deduplicated view of the activities that are delivering and assisting conversions. See how your channels are working together to increase revenue — and which channels are over-reporting or claiming too much conversion credit.
Evolve your attribution model
Choose to filter your data through your preferred attribution model, or test a different model without having to commit to change. AdRoll lets you freely test, compare, and explore how different attribution models define success and align with your goals.
With Display-based advertising having so many levers to pull to affect how the performance appears, it's arguably the most critical digital channel to have clear and trustworthy metrics for. AdRoll's attribution solution provides that trust by giving transparency to the impression-based side of display influence.
- Jason B.
AdRoll's user interface and reporting capabilities are extremely user-friendly and make it very easy to monitor performance and guide decision making.
- Lucas S.