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Welcome to the retargeting platform that has generated over $25 billion in revenue for its customers.

97% of first-time site visitors don’t convert. Stay in front of prospects until they become loyal customers with AdRoll retargeting.

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Lounge Underwear logo.
TOPO Designs logo.
Peyton Jewelry logo.
Shady Rays logo.
Exploding Kittens logo.
Head Kandy logo.

Ads that work — no heavy lifting required

Launch display, native, and/or video retargeting ads without having to worry about overbidding or bidding on the wrong placements. BidIQ, our machine learning-powered bidding system, optimally targets the right people, with the right message, at the right time.

Create retargeting campaigns that align with your goals

Choose your bid strategy (are you looking for clicks or conversions?) and we’ll retarget prospects based on where they’re at in your sales funnel. Bring upper-funnel prospects back to your site for further consideration, or target lower-funnel prospects to close the deal.

Segment audiences & leverage your first-party data

AdRoll automatically segments your site visitors into groups based on activities such as visiting a certain page, adding an item to cart, etc. Target these segments with retargeting campaigns, or create your own custom audiences to target by uploading your CRM lists or other first-party data.

  • GoDataFeed
  • Mercent
  • Channel Advisor.
  • Amazon.
  • Shopify.
  • Bing Shopping.
  • Google Merchant Center.

Get 2x more clicks with dynamic ads

Ecommerce businesses can reach high-intent shoppers with dynamic retargeting ads. After a prospect interacts with your site, serve them ads that feature previously viewed or recommended products across social and the web.

  • GoDataFeed
  • Mercent
  • Channel Advisor.
  • Amazon.
  • Shopify.
  • Bing Shopping.
  • Google Merchant Center.

“Knowing we’re in very capable hands with AdRoll frees up so much time and mental energy. We’ve streamlined our brand awareness strategy and retargeting strategy to strengthen OiOi's position as a quality, stylish, and practical diaper bag brand for the current generation of parents.”

Network.

Reach customers and prospects wherever they go

We partner with leading ad exchanges, giving you real-time access to retargeting ad inventory across millions of brand-safe websites and apps.

Robot.

Expert, AI-powered retargeting

Unlike other platforms that rely on third-party tech or generalized models, our data engine is built from scratch (leveraging 10+ years of consumer activity and campaign performance) and is still getting smarter every day.

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Understand what’s moving the needle — and what’s not

Measure campaigns holistically with a full suite of reporting, cross-channel attribution, and benchmarking tools. We’ll pinpoint which channels and campaigns are making the most impact so you can adjust your budget accordingly.

Users love AdRoll on G2 AdRoll is a leader in Email Marketing on G2 AdRoll is a leader in Mobile Advertising on G2 AdRoll is a leader in Retargeting on G2