Before customers purchase from you, they need to know who you are! Brand awareness is a marketing strategy that is all about building customer loyalty. Great brand awareness campaigns increase brand recognition, as well as brand recall. All of this translates into more customers who are more likely to convert, especially more than once. For everything brand awareness, from strategy to measurement, you'll learn it here.
Some recent data highlights the trend in growing CTV attention and reveals where advertisers are putting CTV budget. The average time spent per day with CTV will grow 6.9% this year, and CTV ad attention rose to 51.5% in Q1 2024.
Read More
If your agency isn't leading the CTV conversation, your clients will find someone who is. Instead of cobbling together a CTV ad strategy with disparate platforms, let’s go over how your agency can approach a CTV strategy that supports your entire media mix for each client with confidence.
Read More
You may be trying to picture how CTV fits into your marketing mix. This guide will help you see how CTV supports each funnel stage, and how it supports other advertising tactics at each stage of the funnel. CTV is a team player!
Read More
Studies show creative is actually the most important factor in advertising and worth investing time into. Let’s talk about how to make effective ad creatives and where creative services come in.
Read More
By emphasizing brand over individual products, you teach customers to associate your company with particular values and qualities. Let’s go over how to build a marketing strategy that centers on your brand identity.
Read More
Read on to learn how these marketing experts grew their brands in 2023 and which strategies and tactics they are prioritizing for 2024 and beyond.
Read More
Now, more than ever, home buyers and sellers are using tech to streamline their search for an agent/brokerage or home. Click here to learn about effective real estate marketing strategies.
Read More
The idea of getting canceled has many in the corporate world treading water, unsure of how to safely use marketing, including social media, to reach their consumers. Click here to find out how to maintain brand safety and suitability.
Read More
In this edition of Unrolling, we’re reviewing Spirit Halloween. Here’s how they manage to rule the fall season, and how you can learn from their scary strategies. Click here to get some wicked good marketing tips.
Read More
Find out how using comment moderation on social ads drives more conversions, protects brand reputation, and creates a positive community.
Read More