Digital Advertising

Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.

How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business

Though social ads can be incredibly powerful, you don’t want to accidentally blow up your budget in the process. How Social Advertising Can Add Rocket Fuel to Your Ecommerce Business will teach you everything you should know about using social ads.

Read Guide
Understanding Programmatic Data: How It Powers Automated Advertising

Learn what programmatic data is, where it comes from, and how it drives smarter automated advertising decisions across every campaign.

Read More
Traditional OOH vs. Programmatic DOOH: Key Differences Explained

OOH and DOOH differ across targeting, measurement, cost, and buying model. Here's how to evaluate both and decide what belongs in your media mix.

Read More
How to Use Cross-Channel Personalization to Boost Customer Engagement

Use your customer data to deliver consistent, personalized ads across every channel. Learn how cross-channel personalization moves customers through the funnel.

Read More
DOOH Measurement: Understanding DOOH Metrics, Methods, and Attribution

Learn how programmatic DOOH is measured, from modeled impressions and brand lift to foot traffic, sales lift, and more.

Read More
The Ultimate Advertising Strategy: Display, Native, Video, CTV, DOOH, & Paid Search

With shrinking budgets, you’re looking for all the ways to cut costs and consolidate bills to save some coin. Invest in a strategic multi-channel marketing strategy with display, native, video, and search ads. Find out how here.

Read More
What is Seasonal Marketing? Strategies, Opportunities, and FAQs

Whether it’s the season for Halloween costumes, sparkly gift wrap paper, or pastel eggs, here's how to get seasonal marketing right for your business.

Read More
How to Attribute Your Multi-Channel Marketing Strategy

Understanding the role individual platforms play in driving conversions, within a multi-channel marketing strategy is a challenge. Learn how to attribution your efforts and improve your marketing. Click here to get started.

Read More
9 Best Retargeting Platforms: Overview, Comparison, and Features

This guide to retargeting platforms will show you what to look for in a modern retargeting platform, the types of platforms you can expect, and an overview of some of the best with their strengths and weaknesses.

Read More
How to Choose the Best DOOH Platform: Platform Types, Features, and Benefits

This post breaks down the DOOH platform essentials. We’ll guide you through what to look for, the types of DOOH ad platforms out there, and how they compare.

Read More
What Is MCP and Why It Matters for the Future of Advertising and ABM

The AdRoll MCP Server provides a secure connection that enables AI assistants such as ChatGPT and Claude to access your AdRoll account data. Use it to fetch real-time performance and optimization suggestions about your campaign.

Read More

AdRoll has generated over $165 billion in revenue for customers.

Our customers average 5x return on ad spend. Don’t miss out.