Which KPIs to Use to Track User Acquisition Success
User acquisition is a crucial part of the marketing and sales funnel. Find out how to accurately track your efforts with these KPIs and campaign template. Click here to learn more.
Read More
Digital Advertising
Digital advertising is key to any marketing strategy. Here, you'll get insights into everything digital ads; from social to Google ads, we've got tips, tricks, and strategies you can use to grow.
-
-
What is Digital Advertising? Types, Benefits, & Budgeting
Knowing the different types of digital ads is the crucial first step in deciding which type of ad is right for you and is the secret to maximizing the impact of your brandās marketing initiatives. Click here to learn about all the types, benefits, plus budget information!
Read More
-
What is Media Mix Modeling & How Does it Differ From Other Techniques?
Read More
-
Digital Marketing Strategy: Examples and How to Get Started
Having a carefully crafted digital marketing strategy is crucial for all businesses, no matter the size. Learn about how to craft your strategy by following these steps.
Read More
-
How TikTokās Shopping Ads Can Help You Win This Holiday Season
TikTokās Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.
Read More
-
5 Spooktacular Halloween Campaigns to Draw Inspiration From
While it can be tempting to dedicate all your attention to Black Friday, thereās no reason you canāt launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.
Read More
-
Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaignās true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
Read More
-
How AdRoll Prioritizes Brand Safety and Protects Your Ad Spend
Made For Ad sites have been around for a while and they can cost businesses thousands of dollars in wasted ad spend. Donāt lose your budget on invalid clicks. Click here to learn how AdRoll protects budgets for our customers.
Read More
-
3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising ā here are stats to prove it (+ what you need to do now). Click here to read on.
Read More
-
Sales Holidays for Small Businesses
Black Friday and Cyber Monday are the star holidays of the season, but theyāre not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
Read More