AdRoll Pricing

Remarket to people who have previously interacted with your brand, product or service. Convert and grow customers loyalty and increase life-time value.

Generate awareness and grow quality traffic to your site, app or store. Refill your marketing funnel by reaching across the web to insert your brand/product/service into the consideration set of people who are entering, or are in a buy cycle.

Capture attention by prominently displaying an image (along with a headline, text and call-to-action). HTML5 ads stand-out by introducing movement and sound into engaging ads that utilize a combination of animations, videos, imagery and/or audio.

Leverage video ad placements across the open-web to convey a lot of information in a short amount of time.

Where display ads are designed to stand-out, native ads offer a softer selling approach with a look and feel that blends into the editorial content on a site or app.

Reflecting an individual’s personalized journey, dynamic ads incorporate images of previously viewed products, top products, or recommended products.

AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.

Using the list builder functionality, you can create defined segments based on your contacts’ attributes and behaviors using multiple criteria, from products and pages viewed to emails they have opened.

Compare your CTR, CPC & CPM against the average ranges of other advertisers within your industry peer group. This data can help give you a deeper sense of performance past just the raw numbers.

Select the conversion segments you'd like to analyze, your preferred attribution model, and the date range you'd like to view. AdRoll then breaks down your data across channels and by each individual campaign.

Optimize across channels based on buyer behavior and learn how customers see you and your products.

Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.

Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.

Create custom conversion variables to specify the revenue attributed to your tracked conversions or a sale.

Track campaign performance across audiences and attribute success to the right channels and tactics, across all your cross-channel campaigns.

A deduplicated view of traffic sources, revenue, conversions, average order value, and campaign performance.

Eliminate manual work by viewing and analyzing your campaign performance via API-integrated ads, email, and SMS channels. Compare against imported conversions and revenue metrics from your trusted source: ecommerce store, CRM, or Google Analytics.

At-a-glance and real-time insights into your top-performing channels and campaigns via UTM-tracked reporting.

At-a-glance and real-time insights into your top-performing channels and campaigns viaUTM-tracked reporting and API-integrated ads, email, and SMS platforms.

Better understand the true contribution of each channel and inform budget allocation decisions with trusted, industry-standard, and deduplicated UTM tracking for conversions and revenue.

One dashboard to compare and contrast conversion, revenue, and spend metrics reported by your integrated ads, email, and SMS platforms as well as reporting from your deduplicated UTM tracking. No manual exports or switching between platforms.

Combine UTM-tagged marketing activities with your AdRoll campaigns to capture all the different touchpoints on your customer's path to conversion.

A more holistic picture of a channel's attribution influence. See the number of conversions (as well as the coinciding revenue) for converters that the channel served ads to, but did not receive the attribution credit based on the selected attribution model.

Leverage data from your Shopify store to optimize ad campaigns, launch dynamic creative, and grow revenue.

Leverage data from your Shopify store to optimize ad campaigns, launch dynamic creative, and grow revenue.

Leverage data from your WooCommerce store to optimize ad campaigns, launch dynamic creative, and grow revenue.

Leverage data from your Wix store to optimize ad campaigns, find your best customers, and grow revenue.

Leverage data from your BigCommerce store to optimize ad campaigns, find your best customers, and grow revenue.

Use the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists and segments to boost ROAS by personalizing your campaigns and automatically keeping your audiences up to date.

Connect your Facebook advertising accounts to create new social ad campaigns and to edit campaigns you created in Facebook.

Connect your Instagram advertising accounts to create social ad campaigns and to edit campaigns you created in Instagram.

Connect your TikTok advertising accounts to create social ad campaigns and to edit the campaigns you created in TikTok Ads Manager.

Connect your Pinterest advertising accounts to create social ad campaigns and to edit the campaigns you created in Pinterest Ads Manager.

Hourly import of dozens of metrics from your API-integrated ads channels for analysis and cross-channel attribution.

Hourly import of dozens of metrics from your API-integrated email channels for analysis and cross-channel attribution.

Hourly import of dozens of metrics from your API-integrated SMS channels for analysis and cross-channel attribution.

Hourly import of conversion and revenue metrics from your ecommerce store, CRM, or Google Analytics for analysis and cross-channel attribution.

Choose from best-practice, templated strategies that help you achieve your goals.

Seamlessly coordinate display, native, and video ads to send customized messages at any point in the customer journey.

Create and launch a single, cross-channel campaign that splits or allocates your budget across TikTok, Facebook, Instagram, and Pinterest.

Analyze campaign, channel and asset performance in one place to get a fast and effective view of what’s working and what’s not to inform quick, smart changes.

Seriously… unlimited email sends!

AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.

Send scheduled, one-time emails (sometimes called broadcasts) that aren’t part of triggered email sequences for newsletters, promotions, announcements, and more!

Access a plethora of video and written resources such as how-to’s, blogs, and help center articles, along with live agent support accessible by email and phone.

Make the AdRoll team of creative experts an extension of your own: receive consultations with design experts, consistent ad creative refreshes, and bespoke production of specialty ads.

Gain unfettered access to a dedicated point of contact for all your needs, including support for strategic analysis, insights, and recommendations.

Check in with your dedicated AdRoll account team each quarter to discuss updates, strategize, and deep dive into performance metrics for ad types, audience, devices, and more.

Work with our team to fine-tune your campaigns with insights and analytics support including frequency and reach analysis, user engagement, along with quarterly performance deep dives around strategy, ad types, audience, devices, etc.