Industry: Travel

Use Case: Convert website visitors

Hawaii Shark Encounters Case Study Breakdown

Hawaii Shark Encounters served video ads to site visitors who were planning their vacation on the big island. By pairing this ad type with a retargeting strategy, Hawaii Shark Encounters was top-of-mind with incoming travelers while bringing down costs. Since incorporating video, they’ve seen a lower cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI.

Since incorporating video ads:

69% Lower CPM
66.8% Lower CPA
3.4x ROI

Key Takeaways

  • Targeting audiences that are closest to converting boosts revenue and lowers costs
  • Video ads provide more context and engagement than traditional ad types

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