Coronavirus Planning: When Consumer Spending Is Impacted
When customers stop spending, how do you pivot your marketing strategies in a helpful way while also staying afloat? Here are a few tips to consider.
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Marketing Strategies: How Brands Are Pivoting During Hard Times
How do you pivot your marketing strategies during this challenging time to survive? Let’s take note from various brands around the world.
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5 Multi-Channel Marketing Campaign Examples
Multi-channel marketing is the new norm. Here are some of our favorite multi-channel marketing campaigns to help spark inspiration for new strategies.
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Social Media Customer Service: Best Practices
There used to be only a couple of avenues for customer service inquiries: in-store and over the phone. Now, there's also social media customer service.
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Conducting a Marketing Audit [CHECKLISTS]
Let’s take a an in-depth look at some of the most critical components of a marketing audit: your website, inbound marketing plan, and paid media.
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Keep the Momentum: How to Amplify Viral Content
A recent study shows that out of 500 million articles, the typical share count is only 8. This is why it's crucial to amplify your viral content.
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Pop-Up Shops: Buzz for E-Commerce Brands
So, what's the happy medium between the high price tag of a physical shop and consumers’ preference for one? Simple — look into pop-up shops.
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Marketing Lessons from Romantic Comedies
Between the meet-cutes, misunderstandings and guy-chases-girl-to-the-airport scenes, there are a lot of marketing lessons that can be taken from romcoms.
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What is Viral Marketing?
Let’s explore the fundamentals of viral marketing, its benefits, and some of the viral campaigns that have managed to sweep the world off its feet.
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