Contextual vs. Behavioral Targeting: Which One Should You Use?
Contextual vs. behavioral targeting — which one is better for brands? Here’s everything you need to know.
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Programmatic Advertising: 7 Common Questions, Answered
What is programmatic advertising, why is it important, and how do you get started with it? We have all the answers.
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Celebrity Endorsements: 3 Brand Campaigns We Love
It’s Oscars season, and we’re handing out virtual golden statuettes to three of the best celebrity-driven brand campaigns in recent years.
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6 Tips for Going Live on TikTok for the First Time
If you’ve mastered organic TikTok posts, it’s time to take it up a notch by streaming live on the platform. Here’s how to get started, some tips, and more.
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Google Analytics Audit: A Checklist for Beginners
Google Analytics can be a beast to conquer for beginner marketers. We’re here to help configure your dashboard with our Google Analytics audit checklist.
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Pinterest Ads 101: A Checklist for Your First Campaign
Are Pinterest ads included in your marketing mix? Start reaching the platform’s high-intent shoppers — here’s how.
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AdRoll vs. Taboola
You’re ready to get started with native advertising, but which platform should you use? Here’s what to know about AdRoll vs. Taboola.
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Google Ads Showdown: Display Ads vs. Search Ads
Get ready for another ads showdown — this time, we’re keeping it in the family with Google Display ads vs. Search ads.
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5 Tips for Creating Engaging Webinars
Don’t be a brand that hosts salesy virtual events. Instead, use these tips to create more engaging webinars.
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