Marketing KPIs: How to Track Your Business Goals
You don’t want to waste time focusing on marketing KPIs unrelated to your goals. Here's how to find the right ones for your business, along with some examples.
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How to Get Started With Selling on Instagram
Instagram has more than a billion users. Learn about how to sell on Instagram and discover tips for how brands can make the most of selling on Instagram.
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Brand Awareness vs. Direct Response Ads: the Differences and Choosing the Right Approach
One of the most important things to ask yourself before creating an ad is: what is the objective? If you're not sure if brand awareness or direct response ads are right for you, click here to find out.
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The Top Social Media Trends of 2023
The future of the social media landscape is ever changing, so stay ahead of the curve by reading up on our pick of the top social media trends of 2023.
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13 Strategies to Make the Most of Facebook Advertising for Ecommerce
Increase your ecommerce store's visibility with Facebook advertising. Discover the benefits of this powerful marketing tool and start driving conversions.
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Get to Know All the Different Types of Instagram Ads
Instagram offers a variety of ad types to help you meet your goals. Click here to learn about all the ad types, including Stories, images, and carousel ads.
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Get to Know All the Different Types of TikTok Ads
Get to know the different types of TikTok ads and learn about when and how to use them to get the best results across your TikTok ad campaigns.
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The Benefits of Data-Driven Advertising; Insights and Examples
Data-driven marketing is key for the future of marketing. With consumer data being highly valuable and available, how can marketers leverage it to make customer experiences as seamless as possible?
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The Importance of Ad Creative in Driving Conversions
Optimizing your ad strategy doesn't end at budgets and targeting. Ad creative is key to attracting and converting customers. Learn more about how ad creative impacts your strategy.
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