Get to Know All the Different Types of TikTok Ads
Get to know the different types of TikTok ads and learn about when and how to use them to get the best results across your TikTok ad campaigns.
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The Benefits of Data-Driven Advertising; Insights and Examples
Data-driven marketing is key for the future of marketing. With consumer data being highly valuable and available, how can marketers leverage it to make customer experiences as seamless as possible?
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The Importance of Ad Creative in Driving Conversions
Optimizing your ad strategy doesn't end at budgets and targeting. Ad creative is key to attracting and converting customers. Learn more about how ad creative impacts your strategy.
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Will U.S. Congress Ban TikTok? 4 Potential Outcomes + What Marketers Can Do About Them
Is a 2023 TikTok ban likely? Click here to read four potential fates for the popular app + how marketers relying on TikTok can prepare for the impact.
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4 Elements to Test in Your Ads
Ad testing involves analyzing your ad concepts with a sample of your target market. By testing different variables like these, you can determine which version of your ad is most effective at achieving your goals and start seeing results in no time!
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How to Find Your Target Audience: 7 Strategies
There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.
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The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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Getting Started With Conversion Rate Optimization
Conversion Rate Optimization is the process of increasing the number of leads generated from a website. Learn more about CRO strategies, best practices, and tips.
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