Will U.S. Congress Ban TikTok? 4 Potential Outcomes + What Marketers Can Do About Them
Is a 2023 TikTok ban likely? Click here to read four potential fates for the popular app + how marketers relying on TikTok can prepare for the impact.
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4 Elements to Test in Your Ads
Ad testing involves analyzing your ad concepts with a sample of your target market. By testing different variables like these, you can determine which version of your ad is most effective at achieving your goals and start seeing results in no time!
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How to Find Your Target Audience: 7 Strategies
There are plenty of things at your disposal that can help you dig into the demographics of your target audience. Here are seven strategies to help you.
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The Basics of Paid Search & How It Works
Search engines are a tool used all day every day by millions of people. How do you leverage their popularity for your brand? Find out how paid search can add to your strategy.
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Cross-Channel A/B Testing Fundamentals
Want to test your campaign effectiveness across channels? Start with these fundamentals for cross-channel A/B testing.
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Getting Started With Conversion Rate Optimization
Conversion Rate Optimization is the process of increasing the number of leads generated from a website. Learn more about CRO strategies, best practices, and tips.
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AdRoll Partners With Sony Foundation Australia to Support the Wellbeing of Australian Youth
AdRoll is partnering with Sony Foundation Australia to help improve young Australians’ health and wellbeing. Learn more here.
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Everything You Need to Know About Creating a Digital Marketing Channel Mix Strategy
With so many marketing channels to choose from, how can you determine which are best for your business? Learn how, when, and why to diversify your media mix.
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Unrolling: BeReal
Social media platforms come and go, but who is here to stay? We’re Unrolling the trendiest social app: BeReal. Should you BeReal as a business? Click here to find out.
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