A Beginner's Guide to Cohort Analysis in Digital Marketing
Cohort analysis involves reviewing data reports for helpful information about customer behavior to craft new marketing campaigns and strategies.
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A Beginner’s Guide to Cohorts in Digital Marketing
Let’s explore the idea of cohort audiences, what they are, how they work, why they’re helpful in digital marketing, and then dive into some examples!
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Omnichannel vs Multichannel: What's the Difference?
So what do "omnichannel" and "multichannel" mean, and how are they different from one another?
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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AdRoll vs Criteo
We compare two digital marketing giants — AdRoll vs Criteo — and take a deep dive into which one will better suit your digital ad needs.
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The Top Google Analytics Alternatives for Powerful Data Gathering
Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
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The Top 5 Best Retargeting Platforms for Ecommerce Marketing
Retargeting is a critical marketing tactic. Here are the best retargeting platforms to increase your ROI, ROAS, and create robust retargeting campaigns.
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