CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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Sr. SEO Marketing Manager @ AdRoll
Wilson is the Sr. SEO Marketing Manager at AdRoll.
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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We compare two digital marketing giants — AdRoll vs Criteo — and take a deep dive into which one will better suit your digital ad needs.
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Google Analytics is the “big name, but did you know there are Google Analytics alternatives with even better functions and features?
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Retargeting is a critical marketing tactic. Here are the best retargeting platforms to increase your ROI, ROAS, and create robust retargeting campaigns.
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With how fundamentally important cross-channel advertising and marketing platforms are, let's take a look at their most critical features and dig into the popular options.
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In this guide, we’ll explain what a transactional email is, how it works, and how to leverage its power as an ecommerce seller.
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Ready to work smarter, not harder? Here’s everything you need to know about using ecommerce automation to scale the Shopify mountain.
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