Choosing Between UTM Tagging and Auto-Tagging
UTM source tracking and auto-tagging are the two kinds of tagging you're likely to encounter. They share some functions but also have some unique features.
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Sr. SEO Marketing Manager @ AdRoll
Wilson is the Sr. SEO Marketing Manager at AdRoll.
UTM source tracking and auto-tagging are the two kinds of tagging you're likely to encounter. They share some functions but also have some unique features.
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Tag Manager is a crucial part of Google Analytics that helps channel data from your website to your platforms to create and publish ad campaigns.
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Google Tag Manager and Google Analytics are often confused with one another. Let's dive into how they differ.
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Data is key to increasing traffic, engagement, and sales which has contributed to data-driven marketing's rise. Here are 8 data-driven marketing tools.
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Native advertising and content marketing are valuable marketing strategies with similar goals: increased traffic, engagement, and sales.
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It's critical to stay informed on what's shaping the world of online retail. Here are some of the most exciting ecommerce trends for 2021.
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With so many advertising platforms out there, it's easy to be overwhelmed. Here are some of the best advertising platforms reviewed for 2022.
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There’s never a wrong time to reassess your marketing strategy. Let’s review some ecommerce strategies that can help you reach more customers.
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Here are the main steps involved in building a digital marketing budget to see how your ecommerce brand will meet this its strategic goals.
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