How the Starbucks Red Cup Campaign Became a Cultural Phenomenon
Coffee lovers rejoice! Here’s everything you need to know about how Starbucks' simple red cup became a controversial cultural phenomenon.
As you probably know (because we've been excitedly talking about this for weeks now), a thrilling journey is afoot. We're following the progress of the Volcanica Coffee and Payton Jewelry teams as they begin to use the new AdRoll E-Commerce Marketing platform — and it's time for episode 2 of our Volcanica Coffee series! 🔥
A quick recap on Volcanica Coffee: they're committed to providing the most quality gourmet coffee from volcanic regions around the world, offering over 130 exotic-tasting coffees that'll satisfy any coffee connoisseur.
In short: everybody loves a good cup of coffee. ☕️ This is why, while it's been a rollercoaster year for e-commerce, Volcanica Coffee has been riding the wave and seeing an increase in demand. By boosting sales through targeted web advertising and increasing their production capabilities, they're one step closer to becoming a national consumer brand.
Click here to check out last week's episodes!
Last updated on September 16th, 2022.