AdRoll Pricing
Ads
Pay-as-you-go for display and native ads, but social channels and monthly ad credits will not be available.Pay as you go
Get startedMarketing & Ads+
One platform to manage your display, native, and social ad campaigns, plus monthlyAdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.
AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.
Advanced Package
Our best deal! Get the full AdRoll platform, hundreds or even thousands in free ad credits, guaranteed services, and early product access; when you commit for a year.Let's chat Get a custom quote
Contact salesAgency Package
Right-sized for agencies, firms, or consultants looking to strengthen client relationships. Get all of the perks of our full platform features for every one of your clients, along with specialized support. and unlimited email.Let's chat Custom options available
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Ads
Marketing & Ads+
Advanced Package
Agency Package
Compare Plans
Ads
Marketing & Ads+
Advanced Package
Agency Package
Display Advertising
Retargeting Campaigns
Remarket to people who have previously interacted with your brand, product or service. Convert and grow customers loyalty and increase life-time value.
Brand Awareness Campaigns
Generate awareness and grow quality traffic to your site, app or store. Refill your marketing funnel by reaching across the web to insert your brand/product/service into the consideration set of people who are entering, or are in a buy cycle.
Display Ads
Capture attention by prominently displaying an image (along with a headline, text and call-to-action). HTML5 ads stand-out by introducing movement and sound into engaging ads that utilize a combination of animations, videos, imagery and/or audio.
Video Ads
Leverage video ad placements across the open-web to convey a lot of information in a short amount of time.
Native Ads
Where display ads are designed to stand-out, native ads offer a softer selling approach with a look and feel that blends into the editorial content on a site or app.
Dynamic Ads
Reflecting an individual’s personalized journey, dynamic ads incorporate images of previously viewed products, top products, or recommended products.
Connected Channels
Facebook Advertising
Connect your Facebook advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. View all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.
Instagram Advertising
Connect your Instagram advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.
Pinterest Advertising
Connect your Pinterest advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.
TikTok Advertising
Connect your TikTok advertising accounts to the AdRoll platform to enable a holistic view of all your marketing efforts in one place. Once connected you can view all your campaign's performance side-by-side, edit campaigns, and seamlessly import your ads and audience data from your social channels into the AdRoll interface.
Google Ads
View and measure your Google Ads campaigns alongside your AdRoll and connected social ads campaigns, from one place. A single dashboard that spans across your digital channels.
Klaviyo
Leverage the power of first-party data to dynamically target your subscribers with relevant web ads. Sync your Klaviyo lists & segments to boost your ROAS by personalizing your campaigns and keep your audiences automatically up to date.
Campaign Reporting
Ad Campaign Reporting
Select the conversion segments you'd like to analyze, your preferred attribution model, and the date range you'd like to view. AdRoll then breaks down your data across channels and by each individual campaign.
New Visitor Insights
Optimize across channels based on buyer behavior and learn how customers see you and your products.
Scheduled/Exportable Reporting
Set your report frequency to daily, weekly, or monthly and select recipients for your reports or export the data for other purposes at any time.
Recipe & Email Reporting
Track campaign performance across audiences and attribute success to the right channels and tactics, across all your cross-channel campaigns.
Google Paid Search Reporting
View and measure your Google Ads paid search campaigns alongside your AdRoll display and connected social media ad campaigns.
Audience & Segmentation
Unified Contacts (Anonymous and Identified)
AdRoll Unified Contacts makes it easy to integrate any existing customer database, add to it by easily defining characteristics of new contacts you want, and then manage them all in one place.
Advanced List Building
Using the list builder functionality, you can create defined segments based on your contacts’ attributes and behaviors using multiple criteria, from products and pages viewed to emails they have opened.
Monthly Recurring Ad Credits!
Agency-Exclusive Rebates!
A credit to your account, every single month, to spend on web ads
AdRoll ad credits give you dedicated funds to use towards advertising — all included in your package! The Marketing & Ads Plus Package comes with an ad credit for every new month you’re on the package; this credit must be used that month and does not roll over. If you purchase a year of our Marketing & Ads Plus Package after your first 30 days free, you receive a credit of up to $700 which can be used throughout the year that was purchased (expiring at the end of the purchased year) in addition to monthly credits.
Rebates based on total client spend, issued throughout the year
As an AdRoll Agency customer, you’ll see savings in the form of exclusive rebates. You’ll see savings between 14% and 20%, based on your committed spend. Plus, get additional rebates for any spend above the committed amount. Maximize your savings by bringing on additional clients and increasing your spend commitment!
Automation Builder
Strategic Cross-Channel Recipes
Choose from best-practice, templated strategies that help you achieve your goals.
Seamless Cross-Channel
(Email, Display Ads, Social Ads) Campaign Management
Manage your campaigns across display ads, social ads, and email – all from one place– to save thousands in time management and ESP costs.
Configurable Campaign Reporting
Analyze campaign, channel and asset performance in one place to get a fast and effective view of what’s working and what’s not to inform quick, smart changes.
Strategic Cross-Channel Recipes
Brand Awareness
Brand Awareness campaigns focus on driving potential prospects for your business. Our recipe offers lookalike and contextual campaigns to help drive new visitors to your website.
Automated Email Campaigns
AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.
Retargeting
When a visitor bounces from your website, AdRoll triggers automated emails and launches display ads reminding them of your brand. Pairing ads and email together gives browsers the gentle nudge they need to turn into customers.
Abandoned Cart Recovery
When a customer walks away from an item in their cart, AdRoll triggers an email showing the item left in the cart and launches display ads reminding them of the product. Pairing ads and email together gives shoppers the gentle nudge they need to finish checking out.
Post-purchase Thank You
Hit shoppers with “thank you,” cross-sell, up-sell, or product review messaging directly after they purchase to build loyalty and encourage them to buy again.
Win-back
Re-engage existing customers who haven’t interacted with your brand in an extended period of time with targeted messaging that brings them back to your website.
Unlimited Email Marketing
Unlimited Email Sends!
Seriously… unlimited email sends!
Automated Email Campaigns
AdRoll Email combines powerful retargeting tech with effective email strategies to trigger dynamic emails to prospective customers.
Scheduled Emails/Newsletters
Send scheduled, one-time emails (sometimes called broadcasts) that aren’t part of triggered email sequences for newsletters, promotions, announcements, and more!
Measurement & Attribution
Attributed Conversions
Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.
Revenue Tracking
Create custom conversion variables to specify the revenue attributed to your tracked conversions or a sale.
Cross-Channel Attribution Insights
The AdRoll Cross-Channel Performance Dashboard provides data you need to optimize your campaign — including frequency, spend, benchmarks, and smart segments — all in one place. We also show you the percentage change, positive or negative, for each metric and provide tangible insights on where to shift your budget.
Pathway Analysis
Combine UTM-tagged marketing activities with your AdRoll campaigns to capture all the different touch points on your customer's path to purchase.
Tracked Conversions
Define what a conversion means to you — maybe it's completing a purchase, submitting a form, or downloading a piece of content.
Support
Customer Support
Access a plethora of video and written resources such as how-to’s, blogs, and help center articles, along with live agent support accessible by email and phone.
Services
Creative Services
Make the AdRoll team of creative experts an extension of your own: receive consultations with design experts, consistent ad creative refreshes, and bespoke production of specialty ads.
Guaranteed Onboarding Services
After selecting Advanced Package, receive a white glove experience from your Dedicated Onboarding Specialist for hands-on help with to complete your technical implementation.
Onboarding Support
Receive initial onboarding support from your Account Manager, plus ongoing support for any additional clients that you bring on.
Dedicated Account Management
Gain unfettered access to a dedicated point of contact for all your needs, including support for strategic analysis, insights, and recommendations.
Quarterly Business Reviews
Check in with your dedicated AdRoll account team each quarter to discuss updates, strategize, and deep dive into performance metrics for ad types, audience, devices, and more.
Advanced Optimization Services
Work with our team to fine-tune your campaigns with insights and analytics support including frequency and reach analysis, user engagement, along with quarterly performance deep dives around strategy, ad types, audience, devices, etc.
Partner Opportunities
Join our Agency Directory and become discoverable by thousands of customers and prospects that work with AdRoll directly. Plus, work with your account manager on co-marketing opportunities such as webinars, case studies, advisory boards, and more.
FAQs
Monthly Unique Visitors (MUV) refers to the number of distinct individuals who go to a website during a given month. It's a very commonly used measure of website traffic, and its what AdRoll uses to help formulate the pricing of the Marketing & Ads Plus package. For more information, please visit our MUV Guide.
The two easiest places to find your website’s MUV are Google Analytics and your ecommerce platform. We provide quick and easy step-by-step instructions to retrieve your MUV from Google Analytics and Shopify. If you don’t have either, contact customer support for more options.
AdRoll uses “ad credits” as a means of distributing funds that customers can use on advertising inside the AdRoll platform. An ad credit is quite literally us crediting your account with funds to use on ads. For more information, please visit our Ad Credits Guide.
Different ad credits can be used in slightly different ways. Please visit our Ad Credits Guide to see full details.
The subscription price of the Marketing & Ads Plus package is for the marketing and advertising platform access. It does include monthly ad credits that can go toward your ad spend, but any ad spend above and beyond available ad credit would be billed separately.
Glad you’re here! A lot of agencies use and love AdRoll. We actually have a dedicated team to help agencies work with AdRoll. Please visit our agency partnerships page to request a meeting.