Find new buyers with prospecting ads
AdRoll helps you refill your marketing funnel with prospecting ad campaigns. Reach new people who share similar characteristics, behaviours, and interests as your current customers across the open web and social media.
Prospecting + retargeting ads: the one-two punch
Get them to your site, then retarget them until they convert. AdRoll prospecting campaigns reach people who haven’t been to your site and are unaware of your brand. Bring in high-quality prospective customers, then bring back those who leave with retargeting campaigns.
Prospecting at AdRoll
Retargeting existing customers is only part of the story. The AdRoll platform helps you reach new eyeballs and grow traffic to your website, store or app.
Contextual Targeting
AdRoll’s contextual targeting helps attract new site visitors by showcasing your brand, product, or service alongside content your ideal customers engage with. Our AI finds the places your ad dollars will go the farthest, we place ads there and — just like that — you get a new batch of targeted eyes on your ads and visits to your site. Best of all? It’s future-proofed for when third-party cookies eventually go away.
Lookalike Targeting
Get your brand in front of new prospects who look like those who already buy from you. AdRoll’s lookalike targeting puts your ads in front of new people who visit the same websites, have similar online habits, and live in the same geographies as your existing customers.
This year, we faced a potential challenge when EDHEC launched a more expensive, luxury programme that needed its own footprint. With AdRoll, we formulated two recent campaigns for that programme that led to a 7–8X increase in website traffic.”
EDHEC’s
website traffic increased by
8x
If you need creative support, we’ve got you covered
AdRoll managed services can be an extension of your marketing team, offering in-depth brand consultations that ensure your ads look better and perform better than your competitors’. These ads retain style consistency with the rest of your company’s marketing.
at Lounge Underwear
“We’ve developed a brilliant collaborative relationship where our AdRoll account managers proactively come to us with new suggestions or changes to existing campaigns. AdRoll understands the brand so well that we don’t need to go back and forth on multiple rounds of approvals. That gives us a lot of time back.”
Metrics that earn you more
Learn from what’s working. Use detailed metrics to evaluate your prospecting campaigns and make changes that boost your return on investment. AdRoll customers can easily measure:
- New Visitors: People who visited your site after clicking or viewing an ad, and who had never been to your site before
- Engaged Visitors: Visitors who viewed at least 3 pages after clicking or viewing an ad
- Daily Frequency (Web Campaigns): Measure the number of ads seen per day (impressions) by reached users
- Impressions: When an ad is served
- Reached Users: Unique users reached
For smaller websites
If you have low site traffic, you can still run AdRoll prospecting campaigns. Our AI makes targeting and bidding decisions by analyzing the actions and interests of site visitors along with the data and knowledge amassed from 15+ years of display advertising.
Our ROI, sales revenue, and customer base grew exponentially once we switched to AdRoll. AdRoll offers a wide variety of products for both retargeting and prospecting. AdRoll is not just a growth platform but is also a community. They offer webinars and focus groups on various topics and their team is always willing to assist with any pain point.
- Dragan S., G2 reviewer
