Data Best Practices in Retail & Ecommerce

How Marketers Are Enhancing Personalization with Better Data Management, Governance, and Analytics

We partnered with Worldwide Business Research to survey retail and ecommerce leaders about how their organizations are managing data and using it to drive advertising campaigns.

Retail and ecommerce companies know data is key for strategic decision making and personalized customer experiences. Yet, many struggle with outdated tools and processes — 77% of survey respondents find their customer data collection methods are only somewhat or not very effective.

In this report, you’ll learn:

  • The importance of responsible data management for personalization and staying competitive
  • Why companies are struggling to collect data and turn it into usable customer insights
  • How marketers can use AI and automation to create a single source of truth for customer data and improve the overall customer experience

Download the report to get access to full survey results and explore how ecommerce businesses can level up their data strategy.

Data Best Practices in Retail & Ecommerce