Retargeting Strategies for Today, Tomorrow, and Beyond

An excerpt from CommerceNext’s Webinar “Engage, Influence, and Sell: 3 Ways to Improve Your Customer’s Journey”

Retargeting has been a standard for many years, but with the impending cookie deprecation and other marketing tactics taking off – how will retargeting change in the months and years to come?

Courtney Herb, Director of Brand Marketing at AdRoll, was invited to speak at CommerceNext’s webinar, “Engage, Influence, and Sell: 3 Ways to Improve Your Customer’s Journey” to share the future of retargeting strategies with their audience.

Key takeaways:

• The current state of retargeting
• How Google’s privacy plans will affect retargeting in 2024 and beyond
• What marketers can do now to prepare for privacy changes

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