Retargeting Strategies for Today, Tomorrow, and Beyond
An excerpt from CommerceNext’s Webinar “Engage, Influence, and Sell: 3 Ways to Improve Your Customer’s Journey”
Retargeting has been a standard for many years, but with the impending cookie deprecation and other marketing tactics taking off – how will retargeting change in the months and years to come?
Courtney Herb, Director of Brand Marketing at AdRoll, was invited to speak at CommerceNext’s webinar, “Engage, Influence, and Sell: 3 Ways to Improve Your Customer’s Journey” to share the future of retargeting strategies with their audience.
- The current state of retargeting
- How Google’s privacy plans will affect retargeting in 2024 and beyond
- What marketers can do now to prepare for privacy changes