The Marketing Resource Library for Growing Your Brand
Case Studies
Zoe Lev
Learn how Zoe Lev Jewelry boosted sales and surpassed ROAS targets with AdRoll’s advanced strategies.
Guides & Reports
Cookie Usage & Tracking Across Generations
Most marketers rely on third-party cookies in some capacity to reach and learn about their target audiences. Now that Google is shifting away from third-party cookies in Chrome — the world’s most popular web browser — we’re here to answer all your questions.
Mastering the Advertising Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Advanced Guide: Zero- and First-Party Data Strategies for Retargeting with Fewer Third-Party Cookies
Download this guide for expert strategies and insights into zero- and first-party data for retargeting.
Podcasts
How Ambitious Brands Do Content Marketing
There’s no one-size-fits-all strategy for content marketing. In this episode, we dive into how brands are strategically thinking about distribution and seeking opportunities to nurture the community through content engagement.
Advice and Reflections From Ambitious E-Commerce Leaders
Being successful often means learning from those who have “been there and done that.”
How Ambitious Brands Create Strategic Partnerships That Accelerate Growth
Strengthen your brand by seeking brand partnerships with other companies.
Webinars
Transform Your Loyalty Program with Data-Driven Retention Strategies
In this webinar, Alejandra will walk you through the steps to build a strong customer loyalty program that fits your brand’s goals and audience. Watch now.
Get More From Your Marketing Spend: Mastering Cross-Channel Attribution
Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy with Aiden Dalley and Evi Katsoulieri as they showcase AdRoll's Cross-Channel Attribution feature. Watch now.
Boost Seasonal Success With Full-Funnel Marketing Strategies
Join Courtney Herb, Senior Director of Brand Marketing & Public Relations as she dives into how to build a dynamic full-funnel marketing strategy for the holidays and beyond. Watch now.
Customer Stories
Dare to Grow Stories - AdType
Creating a global agency from scratch. AdType began as a single office and turned into a digital marketing agency with locations in the UK, Spain, and Italy.
Dare to Grow Stories - Boomf
Launching a new product with a bang. Boomf pivoted their business strategy after the dynamite success of the Boomf Bomb and have partnered with AdRoll to explode their revenue by 123%.
Dare to Grow Stories - Cherry Media
Getting the most bang for their customer’s buck. With their relationship with a top customer on the line, Cherry Media Group optimized their ad placement strategy and increased their ROI by 3x.
Knowledge Center Articles
Click-through Rate (CTR)
Discover the meaning, calculation, and practical applications of click-through rate (CTR) to measure your digital marketing campaign performance.
Prospecting
Enhance your marketing efforts with proven prospecting techniques. Explore various ways to engage and convert potential customers.
Retargeting
Discover the power of retargeting ads. Learn the 8 steps to create effective retargeting campaigns for driving conversions and engagement!
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
January 31st, 2025
Web vs. Mobile Apps: How the Customer Journeys Compare
Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
January 22nd, 2025
Mobile Attribution Use Cases
There are many reasons mobile-first platforms closely track their analytics and fine-tune campaigns with tracking baked in. These are the reasons you want to track mobile metrics, either through your own process or an MMP.
January 16th, 2025
How to Attribute App Installs to an Ad Campaign
Normally, advertisers can’t accurately attribute app installs to an ad campaign. In this guide, we’ll learn how you can attribute app installs to better optimize your ad strategies.
The Digital Marketing Minute
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