Get More From Your Marketing Spend: Mastering Cross-Channel Attribution

Paid media is expensive; ensuring your marketing budget is spent in the right places matters.

Without attribution, it can be challenging for marketers to identify and prioritize their spend to generate the most conversions and highest revenue. With attribution, marketers gain insights that reveal the combinations of platforms that are working best together, by visualizing the individual touchpoints in consumer journeys, and helps to align creative and messaging to keep consumers engaged and efficiently converting.

Join Aiden Dalley and Evi Katsoulieri as they showcase AdRoll's Cross-Channel Attribution feature. Learn how to centralize your reporting, identify opportunities in your marketing channels and campaigns, and make informed decisions on your strategy to maximize your marketing spend.

Key Learnings:

• How to implement AdRoll's Cross-Channel Attribution into your marketing toolkit and eliminate manual work.
• How to identify opportunities for your marketing channel mix and campaigns with AdRoll's Cross-Channel Attribution.
• Understanding the real-time insights from AdRoll's Cross-Channel Attribution dashboard for quick data-driven decision making.

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