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AdRoll + Improvado Unlock the Power of Marketing Data With Cross-Channel Attribution

Chelsea Dougherty

Principal Strategic Partner Manager

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We are thrilled to announce the launch of AdRoll’s Cross-Channel Attribution — a game-changer in the world of marketing analytics in partnership with Improvado.

About the Partnership

Improvado is an AI-powered marketing intelligence and analytics platform designed for large enterprise marketing teams to unlock the power of data to drive impactful business decisions. Its platform integrates, simplifies, governs, and attributes complex data across diverse data sources, offering a unified, clear view of marketing ROI and performance.

AdRoll worked with Improvado to bring their best-in-class marketing integrations and data normalization capabilities to streamline and unify marketing data for marketers. Through this partnership, AdRoll customers can access enterprise-grade premium analytics in a user-friendly interface at a competitive price point.

Benefits of Cross-Channel Attribution

Gone are the days of toggling between platforms and drowning in a sea of data. With Cross-Channel Attribution, we're putting the power back in your hands by providing a centralized dashboard with a comprehensive view of your marketing channels. No more wrestling with clunky interfaces or drowning in spreadsheets — just intuitive insights at your fingertips.

Picture this: UTM data, conversion rates, revenue metrics — all neatly consolidated from your top sources like advertising accounts, email platforms, ecommerce stores, CRMs, and Google Analytics. It's like having a crystal-clear roadmap to guide your marketing strategy. 

Key benefits of Cross-Channel Attribution include:

  • Un-siloed marketing stack. Save time and frustration by centralizing consolidated metrics from various platforms.

  • Full performance picture. Identify channels and campaigns that deliver and assist conversions, providing insights into consumer journey paths.

  • Better budgeting decisions. View holistic sets of performance data to inform optimal budget allocation and maximize return on investment. 

"Our aim with Cross-Channel Attribution is to empower marketers with actionable insights, allowing them to make data-driven decisions with confidence. Improvado helped us to unlock new integrations in record time and helped eliminate a lot of the complexity that comes with development," says Lizzie Chapman, VP of Partnerships & Channels at AdRoll.

Managing data in today's digital marketing world can be incredibly challenging, especially when trying to harness the power of cross-channel insights. At Improvado, we're all about simplifying this complexity. Our collaboration with AdRoll has been a game-changer, making it easier for marketers to consolidate data and gain actionable insights. By partnering with AdRoll, we leverage our expertise to enhance their Cross-Channel Attribution, making sophisticated data strategies accessible to everyone from SMBs to large enterprises,” Roman Vinogrado, VP of Product at Improvado. 

Get Started

Cross-Channel Attribution is not only powerful but also incredibly user-friendly. So, whether you're a seasoned pro or growing into the world of marketing analytics, Cross-Channel Attribution is here to revolutionize the way you work.
Ready to take your marketing analytics to the next level? Visit AdRoll to learn more and sign up for Cross-Channel Attribution subscription today!

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