Building a Strong Attribution Strategy

Marketers are running campaigns across more channels than ever before.

In fact, more than half of marketing campaigns for U.S. companies are run on 4 or more channels.

And, as any marketer knows, more channels means more complexity so it's no surprise that cross-channel measurement is the #1 area of investment for brands and agencies this year.

Join us on June 26th to learn how to build (or revise) an attribution strategy that helps you make informed decisions about budget, creative, messaging, customer journeys, and more.

Key Topics:

  • The rise of marketing channels and the challenges they create
  • How multi-touch attribution can help solve those challenges
  • The pros and cons of the 6 most common attribution models
  • Keys steps to success in applying a multi-touch attribution model

Webinar Type:
View on-demand

Original Live Date:
June 26, 2024

Evi Katsoulieri - Product Manager, Reporting & Insights @ AdRoll
Canon Mikho - Head of Marketing Analytics & Chief Engagement Lead @ Improvado
Chelsea Dougherty - Principal Partner Manager @ AdRoll
Building a Strong Attribution Strategy
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