Let's learn how web and app customer journeys are different, and how you can circumvent dead ends in attribution and mapping with the right advertising and tracking strategies for each.
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You’ve stumbled across this blog and will soon discover a strategy to stop losing potential customers to competitors and encourage more local purchases: location-based advertising.
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Advertisers should recognize the significant impact of contextual targeting — it establishes genuine connections with consumers and increases engagement. This strategy displays ads to viewers depending on the content they’re viewing at that moment.
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Crypto companies have a unique hurdle to overcome in advertising: targeting the right audience while adhering to regulatory requirements. Digital ad platforms have some of the best tools for targeting a crypto audience.
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iGaming brands face regulatory hurdles and intense competition that requires substantial investment in reaching potential players. Since the industry is thriving, companies have to work harder than ever to differentiate themselves and create ads that resonate with their audiences.
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Leveraging programmatic ads effectively requires a strategic approach. In this blog, we cover some programmatic best practices to ensure you get the most out of your campaign budget.
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If you have low conversion rates, receive negative feedback, or struggle to reel in high-quality leads, it might be time to assess your full-funnel marketing strategies.
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Connected TV (CTV) advertising refers to delivering targeted advertisements through internet-connected television sets or devices, departing from traditional TV advertising. Dive into an intro here.
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When it comes to the vast landscape of online advertising, platforms like YouTube, Facebook, and TikTok often steal the spotlight. Enter: Twitch. A place where your audience may be spending more and more of their time. Click here to learn more.
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