A Step-By-Step Guide to Linking Your Ad Accounts to Shopify

Your Shopify store is live, your products are ready to fly off the shelves, and your ads are beautifully designed and optimized. Now what? It’s time to link every single ad account to Shopify, of course! (Don’t worry, it’s not as complicated as it sounds — luckily, most of these ad platforms have created Shopify integration apps, so it’s a one-click process!) 

By linking your ad accounts to Shopify and creating designated pixels, you can better ensure that you’re correctly attributing credit to each channel you’re using. This will help you strategically allocate your budget moving forward, so your ads can go a longer way in reaching your target audience. Now, let’s get started!  

Facebook and Instagram > Shopify

1. Set up your Facebook Business Manager account

2. Install the Facebook channel for Shopify 

3. Create your Facebook Pixel ID:

   1. Click on “Events Manager” > “Connect Data Sources” > “Web” > “Facebook Pixel” > “Connect”

   2. Add your pixel name

   3. Enter your website URL

4. Open Shopify > “Settings” > “Online Store” > “Preferences” > “Facebook Pixel”

5. Paste your Pixel ID, then click “Save”

Google Ads > Shopify

1. Create a conversion action

2. Install the global site tag by following these instructions

3. Install the event snippet to your checkout page by following these instructions

Pinterest > Shopify

1. Install the Pinterest for Shopify app 

Snapchat > Shopify

1. Install the Snapchat Ads App

2. Click on “Marketing” > “Connect”

3. Log in or sign up

4. Open the “Ads Manager” menu in the top left corner > “Events Manager”

5. Click on “New Event Source” > “Create Snap Pixel” > “Pixel Code”

6. Copy the Pixel ID

7. Go to your Shopify store account, then “Apps” > “Snapchat Ads” > “Pixel-only Setup” > “PIXEL ID”

8. Paste your Snapchat Pixel ID > “Set Up Pixel”

TikTok > Shopify

1. Install the TikTok app 

2. Click “Create Pixel”

AdRoll > Shopify

1. Install the AdRoll app for Shopify — it’s really as simple as that! Now you’re ready to launch ads on Google, Facebook, and hundreds of other placements!

Last updated on November 3rd, 2021.