We just wrapped up Customer Love Week, a Product & Engineering event where our team identifies projects that answer our customers' AdRoll requests. This is our second biannual Customer Love Week, and each year we wrap the week with product improvements customers have been asking for. Check out what we’ve worked on.
What: Users can turn audiences into conversion segments. This enables advertisers to define what’s important to them (e.g., completing a purchase, submitting a form, or downloading a piece of content). Users can now “uncheck” a conversion segment so that it reverts to a regular audience.
Why: This is a usability improvement that gives advertisers control over the designation of which audiences reflect a conversion, at any point in time.
What: Audiences below a certain size are often too small for a campaign to perform optimally. New guidance informs advertisers when the selected audience is below 5,000 profiles.
Why: After receiving the prompt, advertisers can select a new audience and get faster time to value from their campaign spend.
What: New ads undergo policy review to ensure brand safety and compliance with ad exchange policies. A new filter selection “In Review” enables advertisers to easily see ads with that status.
Why: Where previously advertisers had to scroll through ads within ad groups, the new filter selection makes it quick and easy to see all ads “In Review.”
What: We’ve added campaign start and end time to the schedule description.
Why: With this info, advertisers can more easily verify the times that are important for seasonal or limited time campaigns.
What: We’ve implemented the Select All and Clear shortcuts to all Scheduled Report filters.
Why: This improves campaign filter usability by enabling users to search and select all campaigns that match a keyword instead of selecting them one by one.
What: Users now have the ability to choose email as the code source, in addition to existing SMS or an authenticator code. Users have the ability to make a selection that remembers them for 30 days.
Why: Improved optionality and usability.
We know these seemingly minor changes make a big difference in user experience, which is why we regularly dedicate time to improving AdRoll. If you haven’t seen any of these changes live yet, hop into AdRoll and check them out!
Last updated on October 8th, 2024.
