Holiday 2024 Wrapped for Advertisers: Trends in Holiday Ad Spend
How did advertisers respond to tightening budgets but the seemingly voracious appetite for holiday sales? This article summarizes trends in holiday ad spend.
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Advertising Tips for Black Friday and Cyber Monday Campaigns
Get tips on how to get the most out of your Cyber Monday and Black Friday campaigns this holiday season including a list of dos and don'ts.
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CPM Trends in Holiday Advertising and What to Do
CPMs have traditionally gone up at the end of every year. Is 2022 different? Click here to find out what the data predicts and what to do about it.
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Ad Copy: 5 Data-Driven Best Practices
A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Read on to learn more.
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