Digital Marketing Strategy: Examples and How to Get Started
Having a carefully crafted digital marketing strategy is crucial for all businesses, no matter the size. Learn about how to craft your strategy by following these steps.
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How TikTok’s Shopping Ads Can Help You Win This Holiday Season
TikTok’s Shopping ads are a powerful ad format that can help you unlock the audience you need to make this holiday season. Click here to get the step-by-step.
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5 Spooktacular Halloween Campaigns to Draw Inspiration From
While it can be tempting to dedicate all your attention to Black Friday, there’s no reason you can’t launch a mini Halloween campaign as well. Here are five frightful Halloween campaigns to draw inspiration from.
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Campaign Tracking: The Limitations of Google Analytics 4 (GA4)
In the fast-paced digital marketing world, understanding your ad campaign’s true impact is critical for staying competitive. Click here to learn about why using more than just GA4 is critical.
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3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
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How to Tailor Your Holiday Campaign to Your Ideal Customer
The better you target and tailor your holiday campaign, the better your results will be. Click here to get quick tips for leveraging your ICP for holiday sales.
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Audience Segmentation 101: Finding Your Way to Marketing Success
Personalization has rapidly gained popularity as a cornerstone tactic in marketing and customer service strategies. Click here to get started with audience segmentation basics.
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Holiday Discounts: A Pricing Strategy Calculator
The holidays are right around the corner, and there’s one big question on every brand’s mind: How much should I be discounting my products? Here’s a calculator to help you find your margins.
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How to Use Social Media for Lead Generation
If you want to maximize your social media efforts and tap into its lead generation potential, there are many ways to use it in your strategy. Here are strategies for B2B and more!
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