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5 Strategies to Increase User Acquisition

Jack Keegan

New Business Sr. Account Executive @ AdRoll

User acquisition strategies are the backbone of online success. However, they do differ from ecommerce tactics, impacting conversions and your entire user base. In this post, we explore five powerful user acquisition strategies and offer valuable advice for those embarking on this journey.

Before we dive in, let’s review the basic differences between user acquisition and ecommerce tactics, plus advice for making your efforts the most impactful they can be.

User Acquisition vs. Ecommerce

User acquisition encompasses a broader spectrum, attracting and engaging potential users. Ecommerce, on the other hand, focuses on converting visitors into paying customers. Understanding this distinction is crucial to harness the full potential of user acquisition. By implementing these strategies, you can yield substantial benefits. They boost user engagement, sign-ups and conversions, ultimately expanding your customer base and building trust.

Advice for User Acquisition Success

For those venturing into the world of user acquisition, it's crucial to approach these strategies with careful planning and execution. Here are a few pieces of advice to keep in mind:

  • Know your audience. Understanding your target audience’s preferences, demographics, and interests is paramount. Tailoring your strategies to your audience will resonate with them on a personal level.

  • Testing and adaptation. Embrace A/B testing to refine your approach continually. Expert with different elements and analyze the data to uncover what works best for your audience.

  • Consistency and patience. User acquisition is a gradual process. Be patient and consistent in your efforts. Building trust and credibility takes time!

Let's begin our journey toward expanding your digital footprint and connecting with the users who matter most.

5 Strategies to Increase User Acquisition

Strategy 1: Connect to your ideal customer

Understanding the characteristics, traits, and interests of your current and ideal customers is key to connecting with them in a way that they remember. Ask yourself:

  • What types of content are they interested in?

  • What is their age demographic?

  • Where are your customers coming from? Is there any particular country?

By deeply understanding who your customers are and where they are coming from, you can find more users just like them. You can do this by focusing on the types of content or websites those types of users spend their time on or targeting specific audiences that fit the criteria. By tailoring your customer journey to their specific needs, you’ll find you maintain relevance and build trust over time.

Strategy 2: Optimize your landing pages

Your marketing strategy can be solid gold, but when it comes to converting the leads you generate, it’s all about optimizing your landing pages. To optimize your landing page, keep in mind:

  • Landing pages dedicated solely to your goal and tailored to your audience will be more relevant and more likely to convert. 

  • Visually appealing landing pages that highlight the key benefits of converting will drive home your value.

  • Determine your most effective elements on the page by A/B testing. Experiment with different layouts, copy, and calls to action

Strategy 3: Personalize, personalize, personalize

According to IMPACT, 94% of consumers and marketers said that personalization is “extremely important.” Why? Personalized marketing allows brands to stand out, connect 1:1, and create a delightful experience for their customers. Personalized marketing should: 

  • Use your customer and user data to segment and deliver personalized content and recommendations when you can. 

  • Enhance the user engagement and sign-up process to be more relevant to each user.

Strategy 4: Implement user onboarding flows

A smooth onboarding experience will make or break a customer’s experience with your brand. A confusing, long, and demanding process will cause a user to abandon their efforts. Focus on making your onboarding flow seamless and quick. Keep in mind: by providing guidance and assistance to users as they complete the signup process will minimize confusion. 

Strategy 5: Email marketing automation

Implement an automated email campaign to nurture leads and encourage more sign-ups. By combining this tip with personalization, you can target content to engage users at different stages of the signup process. This also allows you to connect with the user repeatedly through the process, making them feel supported and connected to your brand.

Examples of User Acquisition Ad Success

AdRoll customers can enjoy free ad creative by requesting FREE ads every 90 days. Here’s an example of an effective ad created by AdRoll: 

Example of ad creative created by AdRoll for user acquisition.

Increase Your User Acquisition With the Power of AdRoll

User acquisition strategies come to life with AdRoll. Run display ads, social ads, and email marketing in one place. Speak with an AdRoll expert about launching your first campaign today!

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