What Is Purchase Frequency and How Do You Increase It?
It’s much cheaper to retain customers than it is to acquire new ones, which is why it’s essential to measure and increase purchase frequency. Learn more.
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What is Brand Awareness?
Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
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A Step-By-Step Guide to Creating Buyer Personas
Building buyer personas is the most critical step in achieving personalized and accurate marketing campaigns that will satisfy these audiences.
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Is Co-Marketing the Key to D2C Marketing Success?
Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
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Crafting a Brand: How the Dallas Cowboys Became America's Team
The Dallas Cowboys have leveraged the America's Team moniker to build their story — crafting a brand with innovation, investment, and success on the field.
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Shark Tank: Lessons for D2C Brands
Shark Tank offers many valuable marketing and business lessons for D2C brands. Here are 5 noteworthy pitches to chew on.
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User-Generated Content (UGC) for D2C Brands
Content isn’t just for customers anymore — content should also be by and about customers. This is where user-generated content (UGC) comes in
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Product Marketing vs. Growth Hacking
Product marketing and growth hacking are often challenging to define. Let’s delve into their distinctions and why they’d make great partners.
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Unrolling our ERGs: RollMigos
RollMigos is one of NextRoll's six Employee Resource Groups, fostering diversity and inclusivity in the workplace.
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