Design Yourself a Merry Little Holiday Marketing Campaign: A Q&A
Don’t be a grinch this holiday season — instead, use this Q&A to brainstorm ways to shower shoppers with festive cheer!
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Flash Sales 101: How Shopify Plus Merchants Can Get Started
Ready, set, shop! Q4 means it’s time to get your flash sale engine running — here’s everything you need to know about getting started.
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How to Build an Omnichannel Marketing Strategy
You’re going to want to add “omnichannel marketing strategy” to your day-to-day dictionary — trust us, it’ll be the only way we sell in the years to come.
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How to Holiday-ify Your Ecommerce Store: A Checklist
While the weather outside isn’t frightful and bells haven’t quite started jingling, it’s time to start thinking about how to holiday-ify your ecommerce store.
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The Ultimate Flash Sale Prep Checklist
It’s officially fall — say hello to the most pumpkin-spice-everything, sales galore time of the year. Use this checklist to get your Shopify store prepped.
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CPC vs CPM
Read on to learn the difference between CPC vs CPM, the benefits and downsides of each, and how to determine which one to use for your ad campaigns.
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The Future of Ecommerce: Sustainability, Social Selling and Other Trends for 2022
One significant change to affect the ecommerce business world in recent years has been the increasing focus on environmental sustainability and responsibility.
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3 Creative Ways to Better Understand Your Target Audience
Here are creative ways to collect the information you need to fill out your buyer personas, review your analytics dashboards, and solicit customer feedback.
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An Introduction to Retail Advertising & Media
Retail media refers to an advertisement placed on a retailer’s ecommerce website or app by the retailer or another brand within their network. Learn more.
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