6 Common Retargeting Mistakes (and How to Avoid Them!)
Retargeting is one of the most powerful weapons in a marketer’s toolbox. Here are 6 common retargeting mistakes to avoid.
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A Beginner’s Guide to Google Tag Manager
Tag Manager is a crucial part of Google Analytics that helps channel data from your website to your platforms to create and publish ad campaigns.
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Google Tag Manager vs. Google Analytics: Understanding the Difference
Google Tag Manager and Google Analytics are often confused with one another. Let's dive into how they differ.
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How to Build an Effective SMS Marketing Strategy
The time to go mobile is now. Here are all the tips and tricks you need to know about building your SMS marketing strategy.
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How to Choose the Right Shopify Theme for Your Brand
Here’s the ultimate guide on how to choose a Shopify theme that’s clean, eye-catching, mobile friendly, and perfect for your brand.
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How to Use Retargeting to Acquire and Retain an Active Customer Community
Explore how you can use retargeting to engage each persona within your community, encouraging repeat purchases and becoming active members.
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Everything You Need to Know About Apple’s iOS 14.5 Update
Here is everything you need to know about Apple's iOS 14.5 update with recent privacy-related changes and what that means for your brand.
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UTM Best Practices: The Ultimate List
Here are 9 must-know UTM best practices to help you effectively dig through data to make continuous optimization decisions.
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8 Data-Driven Marketing Tools to Increase Your ROI
Data is key to increasing traffic, engagement, and sales which has contributed to data-driven marketing's rise. Here are 8 data-driven marketing tools.
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