Using Customer Journey Maps to Maximize Campaign Results
Learn more about content mapping and how creating a customer journey map helps to provide a clear understanding of the customer experience at each brand touchpoint.
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35 Best Content Marketing Resources
Content marketing takes time and consistency to be done well, and those are often in short supply, learn how these content marketing resources can help.
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Full-Time Remote Working: 4 Things You Need to Know
Here are 4 things we wish we’d known about remote working to help both workers and bosses excel at their roles.
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4 Strategies for a Great Prime Day – Even if You’re Not an Amazon Seller
Here are four ways for marketers to take advantage of the demand and visibility created by an October Prime Day.
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What Is Behavioral Segmentation and How Do You Use It?
Here's a beginner's guide to behavioral segmentation and how you can use it to increase your sales.
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A Pulse on Digital Marketers: What’s Driving the People Running Brands in 2020
A sentiment survey was sent out to find out how marketing has changed due to COVID-19 — and to see how marketers felt about these changes.
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Community Marketing: How 6 Brands Unite Customers
From Starbucks to Sephora, here’s a closer look at six brands with millions of loyal customers who actively engage in community marketing.
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7 Customer Support Best Practices to Observe During Challenging Times
The sudden change in workplace practices is affecting consumer behavior. What does this mean for your customer support strategy?
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What Can I Do to Reduce Abandoned Shopping Carts?
Here are five proven strategies to reduce the likelihood of abandoned shopping carts, so that you can increase your sales.
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