The Data-Driven Marketing Guide to Pricing Strategy
Data-driven marketing is a key tool in one of the most critical components of any strong marketing plan — pricing strategy.
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Customer Loyalty vs. Brand Loyalty
Let's go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.
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Ready, Set, Call to Action!: Creating a Compelling CTA
If you’re finding that your prospects aren’t taking the next step in your sales process, the issue could be a weak call to action (CTA).
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Types of Content in Content Marketing
Let’s go over the popular types of content in content marketing, the common mistakes marketers make with them, and how to avoid the pitfalls.
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Paid Social vs. Organic Social: Creating a Hybrid Strategy
Social media marketing has evolved quite a bit over the past few years. Let's go over paid social vs. organic social and why you need a hybrid strategy.
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Getting It Built: How Startups Choose a Manufacturer
Seeing a product idea become a tangible reality is the ultimate thrill for any startup. Here's how to find the right manufacturer.
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Brand Equity 101: A Primer for D2C Brands
D2C brands have been talking about brand equity a lot lately, but many businesses might not have a full understanding of what it really is.
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Cart Abandoners: They’re Just Not That Into You (Yet)
They’re just not into you — but they’re about to be! Here are 5 effective strategies to re-engage shopping cart abandoners and convert them into happy customers.
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6 Marketing Tips for Small Businesses
More often than not, small companies have tight marketing budgets. Here are 6 (inexpensive) marketing tips for small businesses to check out.
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