Reap the benefits of TikTok ads — without the steep learning curve.
AdRoll simplifies paid advertising by streamlining your digital campaigns across TikTok, other popular social media channels, and the web.
One place to create, edit, optimize, and measure across channels
Struggling to consolidate your cross-channel reporting while keeping up with every new TikTok update? With AdRoll, spend less time managing campaigns in Ads Manager and more time growing your business.
Find and retarget your ideal customers to drive conversions as they browse TikTok.
Run multi-channel campaigns to generate more ROI and create brand consistency.
Easily view the impact of your campaigns, deduplicate conversions, and compare against other channels.
Capabilities
Get more from your ads with less time and effort
Easily connect & import
Connect your TikTok Ads Manager account to the AdRoll social media advertising platform with just a few clicks. Once integrated, we run hourly imports of all your historical campaign data, audiences, and ads (for the last 12 months) to give you a clear and complete look into your current TikTok strategy.
Create & launch multi-channel campaigns
Tired of spending hours building the same campaign in multiple ad managers? Save time and achieve better results with a single, cross-channel campaign. Launch new campaigns that split or allocate your budget across TikTok, Facebook, Instagram, Pinterest, and the web — directly in AdRoll.
View & measure performance
Dig deep into campaign analytics with AdRoll’s customizable cross-channel marketing dashboard. Instead of manually exporting data from individual platforms, view campaign spend, revenue, CTR, and more KPIs across TikTok, the web, and other social media platforms from one screen. Plus, get at-a-glance insights into which channels and campaigns are outperforming relative to spend.
Edit & optimize settings
Use performance data to adjust budget, bid strategy, or other settings so you can build on what’s working and change what’s not. Keep campaigns consistent by making edits across multiple channels, all from within the AdRoll dashboard.
Centralize your creative
Upload new creative assets directly to the AdRoll Ad Library and swap them into your imported Instagram campaigns. You’re able to store and access all your assets from a single creative library and easily upload them to other digital marketing channels like display or Instagram.
“Our organic and paid social teams saw TikTok as a huge focus as we could reach young and more tech-adaptive audiences. We wanted to have a presence in a market with huge growth potential, so [AdRoll] was an easy choice.”
Insights
FAQ
Frequently asked questions
Why should I use AdRoll’s TikTok ads management tool?
Managing Tiktok campaigns along with your web and other social media campaigns isn’t an easy feat. AdRoll’s TikTok ads management tool lets you run all your campaigns from one dashboard, giving you visibility into how each campaign is performing by itself and alongside other channels.
Additionally, AdRoll allows you to configure TikTok campaign settings, adjust budget allocation across channels, and track cross-channel campaign performance — all from the same platform.
What features should I look for in AdRoll’s TikTok ads management tool?
AdRoll’s TikTok ad management tool enables marketers to:
- Integrate campaigns across major social media channels (Facebook, Instagram, Pinterest, and TikTok), as well as web display, native, and video ads
- Manage campaigns across various social media channels and the web in one place
- Segment and target audiences based on user data and behavior
- View robust and customizable cross-channel reporting
- Pause, edit, and optimize your TikTok campaigns — all from within AdRoll
How do I get started with a TikTok ads platform?
Explore AdRoll packages and find the one that best aligns with your business goals. If you’re unsure about which package makes the most sense for you or have more questions about AdRoll’s all-in-one platform, get in touch with one of our digital marketing experts.
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