Mastering the Marketing Funnel: Strategies for Every Stage
Set yourself up for success this holiday season with a full-funnel strategy that keeps new customers coming back for more. Download the guide today.
Guides
Browse our collection of guides to help you achieve your marketing goals.
Latest Guides and Reports
Advanced Guide: Zero- and First-Party Data Strategies for Retargeting with Fewer Third-Party Cookies
Download this guide for expert strategies and insights into zero- and first-party data for retargeting.
Advertising Trends and Best Practices in the Travel Industry
Download the report to get access to full survey results and discover how travel brands can enhance their tech stack to achieve operational excellence.
All Guides and Reports
How to Get Started With Social Media Ads in 2024
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2024, click here to get the platform breakdown
The Ultimate Guide to Partnering With TikTok Creators
Ready to jump on the influencer marketing trend? Learn how to partner with Creators, craft an influencer strategy, and analyze results. Download the guide now.
Everything You Need to Know to Launch Facebook, Instagram, and Pinterest Ads
Social ads are a key channel for many brands. If you’re adding paid social to your marketing mix in 2023, click here to get the platform breakdown
Etail + AdRoll: The 2023 Direct-to-Consumer Report
Download this report to learn how brands are using data and technology to build more direct and meaningful relationships with their customers in 2023.
Would You Rather Questions for Work: Marketer Edition
Would you rather manually post all social posts for a year or go on a liquid diet for 6 months? Kill some time on your break with this interactive Would You Rather quiz.
The Effectiveness of Influencer Marketing vs. Advertising
Influencer marketing or paid advertising? AdRoll conducted a survey of 1,000 consumers to get to the bottom of what type of social media advertisement they prefer.
The Ultimate Strategy Guide for the 2023 Holiday Season
Get 2023’s ecommerce peak holiday marketing and advertising guide from industry experts and learn campaign management tactics to grow this season.
Read the Latest on the AdRoll blog
Get a mix of actionable tips, community resources, and inspiration to help you build your brand, increase customer lifetime value, and measure your marketing efforts.
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