How to Turn BFCM Shoppers Into Loyal Customers with Retargeting

Keep first-time buyers repurchasing long past the holiday season.

For most brands, the holidays are the happiest time of the year, offering opportunities to boost sales and turn new customers into lifelong buyers. But, 64% of retailers say the customers acquired over the Black Friday Cyber Monday (BFCM) weekend have a lower lifetime value than customers acquired at any other time. So, how do you stand out and keep customers coming back during the most important time of the year and beyond? That's where retargeting comes in.

Join industry experts and retargeting pros from AdRoll and WooCommerce in this upcoming webinar as they discuss turning BFCM shoppers into valuable, repeat buyers through highly effective retargeting strategies.

During this session, you'll learn:

  • The most effective marketing channels for ecommerce brands to use for retargeting during the holidays
  • The different types of retargeting campaigns you should use to target mid- and high-intent shoppers and re-engage with existing customers
  • Retargeting best practices and strategies to nurture one-time BFCM shoppers into loyal brand advocates
  • 3 steps to take today with the AdRoll + WooCommerce integration to get your retargeting campaigns up and running

Webinar Type:
View on-demand

Original Live Date:
October 4, 2023

Aiden Dalley - Principal Product Marketing Manager @ AdRoll
Joern Aaseng - Director of Partnerships @ WooCommerce
How to Turn BFCM Shoppers Into Loyal Customers with Retargeting
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