Third-Party Cookies: Are They Going Away?

Relevant advertising is always appreciated by online shoppers. In fact, the demand for more relevant ads in social feeds and online has only gone up.

What else has had a rise in demand, going as far as becoming legislation? Privacy.

Third-party cookies have been the go-to tool for marketers for a while, but recent changes in laws and regulations in the name of data privacy have started cutting them out. Here’s a quick look at the evolution of third-party cookies and what their future holds.

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Last updated on August 6th, 2024.