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Introducing the New AdRoll Agency Partner Program

Lizzie Chapman

VP of Partnerships and Channels

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Today we launch the new AdRoll Agency Partner Program. 

This two-tier program is designed to provide agencies with the tools, training, and resources they need to help their clients succeed and their business grow. By joining the program, agency partners can unlock new revenue opportunities, co-marketing benefits, and priority technical support.

About the Program

Our program has been developed from the learnings of working with thousands of agencies with different backgrounds, needs, and specialties over the span of 10+ years. It is designed to evolve over time, continually gathering feedback from partners to build new and better ways to help agencies and their clients succeed.

With this partner program, AdRoll makes it easier than ever for agencies to effortlessly launch impactful campaigns, strategically place ads for maximum reach, personalize customer experiences, and leverage comprehensive insights to drive informed actions.

Key Benefits of the Program

When partners enter the program, they have immediate access to the assets and tools they need to better understand how to drive success for their clients with AdRoll. Once partners are signed on for one of our annual AdRoll packages and have built their AdRoll expertise via the partner certification course, they unlock exclusive support, revenue, and marketing opportunities. Below are some of the top benefits our partner agencies enjoy.

Support & Success

  • Priority technical support — Quickly overcome technical challenges with priority technical support.

  • Early product feature access — Get early access to new product features to test with your clients.

  • Privacy-forward strategy consultation — Receive support for navigating an advertising ecosystem with fewer third-party cookies.

Sales & Marketing

  • Referral commission — Earn commission when you refer a client for an Agency Client Advanced Package.

  • Co-marketing opportunities — Participate in select marketing campaigns, webinars, and in-person events hosted by AdRoll and partners.

  • Featured directory listing — Showcase your agency’s specialties and success stories in the AdRoll agency partner directory.

Education & Enablement

  • Sales assets — Utilize our sales collateral to share the value of AdRoll with clients via pitch decks, one-sheets, and more.

  • Product release webinars — Access new product demonstrations that include a live Q&A session.

  • Partner academy — Build your expertise with on-demand training courses.

Why Partner with AdRoll

AdRoll is the trusted programmatic ads partner for over 475 full-service and digital marketing agencies. We offer a suite of advanced programmatic advertising tools for agencies to create and optimize client campaigns, plus the ability to monitor performance and trends across all client accounts from a single dashboard.

And to top it all off, we offer a dedicated team of agency experts to improve your campaigns and help you get the most out of AdRoll.

Join the Program

If you’re interested in learning more about the AdRoll Agency Partner Program or applying to become a partner, please visit our program page. 

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