How to Create a Marketing Strategy for D2C Brands
Since D2C brands have end-to-end control over all of their processes, it’s essential to have a comprehensive marketing strategy in place.
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Meet The Marketing Flywheel
Move aside, marketing funnel - there’s an improved customer journey model around, and it’s the marketing flywheel.Find out how your business can use it.
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The Sorting Hat of Marketing: Psychographic Segmentation
Customer details like age and location aren’t enough. Use the magic of psychographic segmentation to understand your customers.
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What is Competitive Benchmarking?
Competitive benchmarking and competitive analysis are two separate ways to solve an issue. So, what exactly is competitive benchmarking?
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D2C Brand Spotlight: Out of Regz
AdRoll sat down with Joe Van, founder of the hair product brand, Out of Regz, to discuss go-to-marketing strategies, lessons learned, & tips for D2C brands.
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Surviving Amazon: Tips for E-commerce Growth In 2020
As emerging D2C brands duke it out across the digital landscape for e-commerce growth, one competitor looms larger than the rest: Amazon.
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Key Learnings From the Modern Retail Summit
Last week, we attended the Modern Retail Summit. Jam-packed with content, networking, and D2C retailers, the 3-day event was one for the books. Read more!
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Mobile App Retargeting Best Practices
Employ these 6 mobile app retargeting best practices to jump ahead of the pack.
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Why It’s Important for D2C Brands to Find Their Key Differentiators
Whether it’s your brand’s mission or it’s founding story, it’s important to figure out what your company’s key differentiators are.
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