Customer Marketing: What You Need to Know to Get Started
Customer marketing is about maximizing relationships with and revenue from your customers — via a range of strategies, such as retention and community.
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Guide to Building a Video Marketing Strategy
Most businesses use video marketing — that's no surprise. However, what separates a successful video from a flop is a robust video marketing strategy.
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Why Competitive Research Matters
In business, competitive research matters. Conduct an effective competitive analysis by using this easy step-by-step process.
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It’s All About Empathy: How to Understand, Influence, and Connect With Customers
A strategy based on behavioral psychology and customer empathy can help brands influence consumer behavior and create long-lasting customer relationships.
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Unrolling: The Supreme Brand
Over two decades ago, the brand that turned streetwear into high fashion opened its doors. How did Supreme become one of the most influential brands ever?
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Seeing 2020: 4 Digital Marketing Trends You Should Be Thinking About
With the end of the year fast approaching, it's crucial to have a clear view and understanding of these four digital marketing trends.
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5 Film Books That Will Teach You About Marketing Storytelling
The best tidbits don't always have to come from your industry. Here's a list of filmmaking books that will teach you about marketing storytelling.
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How to Build an Effective E-Commerce Metrics Dashboard
Now is the time to master your metrics. Check out our tips on how to build an e-commerce metrics dashboard that goes beyond the basics.
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5 E-Commerce Advertising Methods to Grow Revenue
Consistent revenue growth is critical to your online business. Discover 5 powerful e-commerce advertising methods to grow revenue in 2020.
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